Apple is a trendsetter. But even the cutting edge must keep an eye on what other fashion-forward industries are up to or they’ll hit a snag. Take the sleek, slim new iPhone 6. Seems that some carry their phones in their skinny jeans’ front pocket. The phones can bend and break at times.
I’d posit that a large percentage of Apple customers are age and size-appropriate for skinny jeans, something that the phone designers might have considered, especially as they seem to subscribe to Wallis Simpson’s oft-repeated comment “You can never be too rich or too thin.” You can’t be poor to own an iPhone 6: On Amazon I saw them at three prices: $1,230, $923 and almost $800. [You can save $100 if you buy the phone with a phone service contract.]
Back to the skinny: On Forbes.com, Anthony Wing Kosner advised in “The Bendable iPhone 6 Plus May Be Too Thin For Its Own Good” not to place the new phone in a tight pocket and if you do and it bends, don’t try to bend it back.”
He continued: “Yes, it seems Apple’s all-aluminum design can’t withstand the truly awesome stresses of being placed in the front pocket of a pair of skinny jeans.”
Potential repercussions about the phone’s being too thin doesn’t bother iPhone 6 fans. I took an online poll on October 4 that asked if the bendable issue bothers me and gave four optional responses [plus "other"]. I was one of 35,462 respondents who, rounded off, came out like this:
46 percent responded, “No, shut up.”
23 percent “Yes, but not enough to change buying/keeping decision”
19 percent “Yes, I’m putting off buying an iPhone 6 until Apple sorts this out”
11 percent “Yes, I own an iPhone 6 and am concerned about damaging my $700+ device”
And then there was Christopher Mims’ Wall Street Journal article, “Why Isn’t Apple a Leader in Security? Tech Giant Makes Two Changes to Its iCloud Security in Response to Recent Hacks.” He wrote: “Almost every security expert I spoke to in the course of researching this column was aghast that Apple has long left users of its iCloud backup service for iPhone so vulnerable.”
He continued: “But as ever more of our life is stored in our smartphones and backed up to the cloud—including, potentially, financial and health data—all of those cloud backups of our smartphones’ contents are going to become exponentially more attractive to hackers. They will become conduits for financial fraud, identity theft, revenge and general mayhem. They must be at least as secure as our bank accounts and primary email addresses, and thus far Apple’s fixes for the iCloud hack don’t measure up to the security measures protecting either.” [I'm not so sure our online bank accounts are so safe given the fun hackers had with JP Morgan Chases' customers lately.]
Are there–or have there been–other companies, like Apple, that have ardent fans with unconditional brand love who rush to own their products at any price and trust that they’re flawless regardless of evidence or simply don’t care?