September 3rd, 2015
Categories: Bonus, Radio, Restaurant
Morning radio talk show co-host Todd Schnitt recently shared his frustration when he was unsuccessful at persuading the server at a well known NYC juice bar chain to top off his $8 smoothie with what was left in the blender container. He noticed the container in a lineup by the sink. Its fate was to be washed after its contents were tossed. He’d taken a big sip of his drink to make room.
Len Berman, his co-host on the WOR 710 morning program and the news director, Joe Bartlett, asked Todd if he’d gotten what he’d paid for. He said, “Yes.” So that’s it then, they concurred: They didn’t feel he should have received a bonus.
Executive producer Natalie Vacca agreed with Len and Joe and added that had she managed the branch, she’d have suggested that staff use the extra for samples to bring in new customers. Someone observed that at Starbucks there’s little if any leftover and that the manager at the smoothie place should better train the staff in portion control to avoid costly waste.
According to Yelp, there are no more Brigham’s luncheonettes in Boston though Wikipedia notes otherwise. In its heyday, when I lived in Boston, branches were sprinkled throughout the metro area. The restaurant’s milkshake/frappe was spectacular and it came in a large glass, served with what was left in the metal blender container–the equivalent of almost another full glass of the ambrosia, my favorite being coffee or strawberry.
There are some businesses in which extras continue to happen. Waiters will surprise guests with a free dessert or after dinner drink. At The Perfect Pint, a pub at which I ate lunch quite often this summer, my friends and I received a free second glass of iced tea or Coke, something I’d not before experienced in NYC. [The food is terrific here as well.] Last night we had dinner at Mckinney and Doyle in Pawling–delicious as always. My husband was adding the tip to the credit card receipt when the hostess came with a second one. She said, “We owe you $20–here’s the correct bill.” Turns out that wine is half price on Wednesday night. We welcomed the nice surprise!
In public relations, many provide extra services, such as a tweak of a client’s letter or other small project not covered in an agreement yet not big enough to upset a budget applecart.
Is a business wrong minded to give extras? Do customers appreciate them or take them for granted? Do you appreciate them?