Archive for the ‘Buzzwords’ Category

Service of Buzzwords II

Thursday, May 23rd, 2013

airplane

After he defined “view at 30,000 ft,” an airplane metaphor for the big picture, Matt Mecs, whose intelligence drove my first buzzwords post almost three years ago, directed me to “30 Days of Buzzwords” on Mashable. I picked just a few to whet your appetite and to leave room for a few others that caught my eye.

A talented writer and original thinker, Mecs is also director of sales at Local Focus Radio and media studies adjunct professor at Metropolitan College of New York. We share tooth grinding reactions to most buzzwords.

From Mashable:

Curator

Stephanie Buck wrote “If you use the web you are a ‘curator’” which she makes clear has nothing to do with the museum kind but refers to “a whole new catalog of professions, brands and tools — and most revolve around the web.” She continued: “A curator ingests, analyzes and contextualizes web content and information of a particular nature onto a platform or into a format we can understand. In other words, a curator is like that person at the beach with the metal detector, surfacing items and relics of perceived value. Only, a web curator shares those gems of content with their online audiences.”

Ideation

brainstormIn “How About a glass of ideation?” Dani Fankauser explains: “Most often, when people use the term ideation, they’re referring to coming up with ideas, also known as brainstorming.”

Snackable Content

 “In our busy, media-saturated, distraction-rich lives, marketers, brands and media outlets have to work harder and faster to grab our attention, giving rise to the buzzword in question — ‘snackable content’” That’s Amy-Mae Elliott writing in “Are you hungry for ‘snackable content?’” She notes that some studies report average adult attention spans run from 2.8 to 8 seconds [the latter down four from 13 years ago.]

Social Commerce

Then there’s Lauren Indvik who covered social commerce. She quotes a marketing consultant, Heidi Cohen: “ ‘it’s ‘social media meets shopping.’”

KPIs

Writes Todd Wasserman in an amusing post about the metric that I’m ruining by picking out just the core for this post: “The acronym stands for ‘key performance indicators.’” He continued: “Every industry has its own KPIs. In retail, for instance, same-store sales are a KPI, while in the auto industry they might be inventory turns or manufacturing cycle times.”

Moving away from this wonderful mashable.com series:

Native Advertising, Snowfalling and Pizza Story

snowfallingJoe Pompeo, wrote “Times Editor Jill Abramson Likes ‘Snowfalling’ A Lot Better Than ‘Native Advertising’” in CapitalNY. Abramson inserted the terms in her public talk at Wired Magazine’s annual business conference.

Pompeo wrote: “‘Snowfall,’ verb: To execute the type of expensive, time-consuming, longform-narrative multimedia storytelling.”

He quoted Abramson who defined native advertising “‘for the conference set … It’s the buzzword of 2013’s business model discussions at conferences.’”

And pizza story? It’s “A massive breaking-news event that keeps reporters and editors holed up in the Times Eighth Avenue newsroom for extended periods of time. Example: the Boston bombing.”

Six More

Last, here are a few I’d saved from David Mielach’s BusinessNewsDaily’s “12 Buzzwords You’ll Need to Know in 2013.” All definitions are Mielach’s:

Advertainment— “Advertising is no longer about interrupting what people are interested in, it’s about being what people are interested in.”

Phablets— A mixture of a smartphone and tablet.

child in officeAlphanista— “Successful women in powerful positions having it all.”

Inventreprenuers— “An entrepreneur-inventor hybrid that markets and/or manufactures their own creation.”

Twinternship— “An internship where the student’s mission is to promote the company and its brands using social media such as Twitter and Facebook.”

Minergy— Someone who uses “minimal energy to get the task accomplished.”

Any buzzwords to share? Do you find them fun, exclusionary, irritating or possibly error-inducing?

 Big  bee

 

Service of Buzzwords

Monday, September 20th, 2010

buzzwordsMatt Mecs shared some of the buzzwords that drive him crazy these days. He is an excellent writer, uses words precisely and creatively, his copy is never tired, in fact, he invents words and turns of phrases that create buzz. Matt is director of sales at Local Focus Radio and media studies adjunct professor at Metropolitan College of New York where, along with his strenuous job, he teaches four courses this semester.

Here’s Matt’s list of irritating buzzwords:

Hard Stop: When a person has to take that call at 4 pm s/he might say: “I’ve got a hard stop coming up.”

Bandwidth (synonym for attention span): “I don’t have the bandwidth to talk with you right now, maybe next week?”

Verticals (synonym for categories)

Transparency

 

Organic

 

lowhangingfruit1Low hanging fruit

With that said

Do you eat your own dog food? Aka Do you drink your own champagne? {use your own products} Matt noted about the newer, champagne version: “Perhaps people are whistling past the recession graveyard with the talk of grander things.”

And mine [along with low hanging fruit]:

Drilling down

next-levelNext Level: “This initiative will take our marketing efforts to the next level.”

Unique {when it’s not}

Needless to say {then don’t}

24/7

Paradigm shift

Low fat

Like every few words {especially if the speaker is over 13}

Matt and I are also allergic to trite, greeting card expressions, especially when said with a straight face, but these overlap this topic. I should cover them in another post.

hipBuzzwords and trite expressions exist for the same reason: They make people feel good as well as cool, hip, connected, with-it and they are easy to use and remember.

Please tell us if any of these buzzwords annoy you and share any that we haven’t listed that have worn thin or never worked in your opinion.

buzzing-bee

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