Monday, April 30th, 2012
I’ve written many posts that illustrate business behavior or decisions that deserve this reaction. Recently I’ve noticed a rash of examples that inspired me to revisit the question.
Humor Doesn’t Always Translate
I saw a scarf manufactured by a well known Italian fashion brand. Prominently printed along an edge in fancy script were the words “cheap & chic.” European or rich person’s humor, perhaps? At $80, the scarf represented the couture brand’s bargain basement price point. In spite of the pretty pattern and colors, the words translated to “what were they thinking?” Can you imagine the reaction of the recipient of such a gift?
Another well known apparel brand, this one with retail stores of the same name, sells a tee-shirt with a yellow star reminiscent of the symbol Jews had to wear in Nazi Germany. Wonder what the stylist-and his/her boss-had in mind? One of the hosts of the WABC radio program “Religion on the Line” was not amused.
You Can’t Have That
Leafing through the pages of a once-favorite decorating magazine, I stopped at the image of a bright red and white bedroom ensemble. Most of the photo captions on the page were obscured by the dropout type on dark background. Centrally placed in the largest type on a white background I read: “____[name of store] no longer stocks this toile headboard, but the company still sells the matching dust ruffle.”
I couldn’t see the dust ruffle in the photo [though a friend said he could see a little bit of it]. The coordinating floral comforter took up most of the image but there was no mention of it.
Pay Your Debts
And then there was the Secret Service person who didn’t pay his Columbian prostitute. Now was that the time to be cheap?
Race to Play
On NJ.com, Christopher Baxter wrote “N.J. state troopers face probe for ‘Death Race 2012′ down Parkway to AC.” According to Baxter, two troopers “escorted a caravan of luxury sports cars at speeds in excess of 100 mph down the Garden State Parkway to Atlantic City last month.” Baxter quoted one of two witnesses, Wayne Gantt, who complained to the New Jersey Turnpike Authority: “I had the great pleasure today of nearly being killed by, not one, but two, Lamborghinis traveling in excess of 110 mph in a (New Jersey State Police) escorted ‘caravan’ of approximately 30 exotic vehicles all traveling well over 100 mph.” What a precedent for the next time a state trooper tries to ticket a driver for going 75 mph in a 65 mph zone.
Guess the police and the sports car drivers don’t remember how former NJ Governor Corzine was almost killed when he urged his chauffeur to travel at 90+ mph down a turnpike and the car smashed into something. Speed must be in the air in that state.
Can you explain what these people were thinking or add other examples to the list?