Archive for the ‘Billboard’ Category

Service of Billboards in the Right Places

Monday, April 1st, 2019

Photo: neogaf.com

I first heard about a ban on billboards when driving through Vermont decades ago. According to vnrc.org, “Vermont was the first of four states, along with Maine, Hawaii and Alaska to ban billboards. In their place, Vermont uses travel information signs along state highway corridors to guide residents and visitors to destinations that are located off those highways. Typically these smaller, standard format signs are clustered together to further reduce their visual effect. Businesses with frontage on state roads and highways may install signs that conform to local sign regulations.”

Now New York City is fighting digital billboards on barges on Hudson and East Rivers. According to Katie Honan in The Wall Street Journal, “Zoning regulations prohibit advertising on waterways throughout most of the city, including along residential and commercial zones and in view of highways and bridges, according to city officials.”

Photo: billboardinsider.com

She reported “‘Our waterways aren’t Times Square,’ Mayor Bill de Blasio, a Democrat, said in a statement. ‘These floating eyesores have no place on them.'”

A Ballyhoo Media boat “carries 20-foot-tall and 60-foot-long TV screens displaying digital ads. It usually begins its routes on the Hudson River in Midtown, then heads south around Battery Park, continuing north up the East River to Roosevelt Island. The ads are visible to motorists driving on two waterfront roadways in Manhattan, the FDR Drive and the West Side Highway.”

If the judge favors the plaintiffs, each violation would be subject to a $25,000 a day fine. Two councilmen want the fee to be $100,000/day and are introducing a bill according to Honan.

What do you think about billboards: Should municipalities be even more particular about where they go? Do you find the information on them useful or distracting when you drive? Do you object to seeing floating billboards on New York City’s waterways?

Photo: timesquarenyc.org

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