Archive for the ‘Online Dating’ Category

Service of a Cheating Heart: Match in Dutch with the FTC

Monday, September 30th, 2019

Photo: quora.com

I had a crush on a boy in 11th grade. One of the girls I thought was a friend told me he’d asked about me when it turned out she’d made it up. I never trusted her after that [and clearly I never forgot]. The takeaway: Don’t fool around in matters of the heart if you want to keep a friend.

Match.com executives, adults I assume, never learned that lesson if the Federal Trade Commission [FTC] is on to something.

Photo: medium.com

Dave Sebastian wrote “FTC Sues Match for Allegedly Tricking Users With Fake Ads– Online-dating platform allegedly offered certain guarantees but failed to provide promised services” in The Wall Street Journal.

The most damming allegation in the article was far worse than scamming people to join up and not giving them an easy way out. Match.com dangled hope to the lovelorn when there was none. “Until May 2018, Match sent emails to nonsubscribers that said someone had expressed interest in them, according to the FTC. But consumers, many of whom ended up purchasing the subscriptions, were unaware that the emails received could be from scammers, the FTC said in its complaint.”

Photo redbubble.com

And then Sebastian added: “The FTC said Match found that nearly 500,000 subscriptions were purchased within 24 hours of receiving an advertisement touting fraudulent communication between June 2016 and May 2018.”

Sebastian quoted the director of the FTC’s Bureau of Consumer Protection, Andrew Smith who told him: “We believe that Match.com conned people into paying for subscriptions via messages the company knew were from scammers. Online dating services obviously shouldn’t be using romance scammers as a way to fatten their bottom line.’ ”

Match owns Tinder, Hinge, OkCupid and other dating sites. I know people who have made magnificent matches via online dating services and am heartbroken to read that the mother company felt it had to cheat. If I’ve been to two weddings of couples who met this way and know several others with longtime relationships, didn’t a successful pioneer in this business have enough case histories to promote its services legitimately?

Have you tried an online dating service? Did it work out for you? If you never have, does knowing this make you be less likely to give it a try? Does it bother you that one of the top services cheated to get customers or is it par for the course for all businesses these days and worthy of no more than a big shrug?

Photo: familytree.com

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