Archive for the ‘Romance’ Category

Service of a Marketing Idea with Legs

Thursday, February 13th, 2020

Flamboyant expressions of love associated with Valentine’s Day today were initially ignited by Hallmark which early in the 20th Century was the first to mass-produce Valentine’s cards. Up until then lovers made cards by hand according to Sam Becker in usatoday.com. Other symbols of affection in the day were generally low-key.

Sellers of candy, flowers, perfume and jewelry jumped on the bandwagon and amplified the holiday which ratcheted the expectations of some in relationships. No doubt the pressure to show amour in the appropriate way–$100+ rose bouquets and even engagement rings–when feelings of affection by one of the parties are tepid at best, is the cause of the breakups that happen the week before February 14, more than at any other time of year. [The runners up: the weeks before Christmas according to bustle.com.]

I’ve loved Valentine’s day for as long as I can remember. When I was very young my parents would hide their initials on cards–they were my secret admirers. It was fun to find the RKR and GBR hidden in the illustrations. In the early grades–I went to an all-girls school–we deposited cards in a big box and they’d be distributed by a few of the kids. I still exchange cards with some friends. As fewer people send cards today Hallmark is keeping up its brand’s flame through romantic films on the Hallmark Channel.

Don’t you love the giant red hearts that decorate store and restaurant windows and cheer February’s gloomy gray days? I’m also very fond of the iconic heart shape.

Do you celebrate Valentine’s Day? Does a favorite one stand out? What’s the most outrageous example of devotion on February 14 that you’ve ever heard of?

Photo: en.wikipedia.org

Get This Blog Emailed to You:
Enter your Email


Preview | Powered by FeedBlitz

Clicky Web Analytics