Archive for the ‘Debates’ Category

Service of Debates: Is This The Way to Pick the Best Candidate?

Monday, February 24th, 2020

Photo: politico.com

The flaws of the debate system to chose a presidential candidate reminds me of one of my business experiences where a person with the gift of gab may not have been a client’s best choice. Here’s the story. A longtime client wanted to initiate a special project. I submitted my idea but another agency won. [I kept the retainer business for years after that.]

Photo: youtube.com

The woman who presented the winning idea–a nationwide consumer contest–was one of the best speakers I’ve heard. Turned out implementation was not her–or her marketing agency’s–strong suit. And the idea itself, without a marketing or advertising budget to support it, from a little known organization, was flawed. In addition, there was money to run the contest only one time and it can take years for such a project to gain momentum.

The prizes for the winner involved generous donations of product. Turned out the agency didn’t know a soul in the industry so my client asked me to make introductions. Gritting my teeth while smiling, I did.

Once the expensive failure was over it was time to send the contest winner–one of only 30 entrants [!]–the goods worth $100,000 at retail.

Photo: youtube.com

The cherry on the stale cake came over the phone again, this time from the project agency. They needed my help. When they reached out to the primary manufacturer-doner with the winner’s name and address for shipping the prize they learned that the person they’d previously worked with was no longer with the company. Nobody else at the company knew what they were talking about.

“No problem,” said I, “this is a reputable company–just send them your correspondence and agreement.” The reply, “There isn’t any. We never confirmed the donation in writing; only on the phone.” Huh?

So what does this business kerfuffle have to do with debates of presidential contenders? Just because someone has a quick tongue or makes a slip-of-one, should they earn or lose anyone’s vote? [For the purpose of this post I have simplified my example. There was politics–if you’ll excuse the expression– involved in the choice of project. The committee wanted to back one of their associates’ contacts, the glossy if defective, marketing company.]

Further, debates don’t always identify the best public speakers. Remember the one in which Barack Obama fell on his face? He subsequently became the best presidential orator of modern time. Do you think debates are the best way to evaluate the candidate that will get your vote?

Photo: washingtonmonthly.

 

Get This Blog Emailed to You:
Enter your Email


Preview | Powered by FeedBlitz

Clicky Web Analytics