Archive for the ‘Bragging’ Category

Service of Masculine Stereotypes & How They Impact the Election

Monday, November 2nd, 2020

Photo: famli.com

I suspect whatever your sexual orientation, you have an idea of masculine characteristics that appeal. Athlete? Tennis, football, hockey, soccer, basketball or golf fan? Opera, jazz, rock, hip hop, rap or country music lover? TV watcher or reader?

What about bravery?

Photo: shotstash.com

Are you masculine if you’re macho, reckless, wild, shoot-from-the-hip, a womanizer and loud or empathetic, cautious, friendly, a family man, nurturing and mild-mannered? The candidates for President represent these characteristics, both easy to satirize or exaggerate which each has done in speeches, via commercials and amplified via spokespeople. Comedians have also had their way with the contenders.

I don’t recall thinking about masculinity regarding candidates in previous elections but today tolerance,  appreciation or intolerance of the various traits of these competitors will impact many a choice at the ballot box. You’re a real man if you don’t wear a mask or if you stick your finger in the eye of the pandemic and you’re a scaredy-cat if you wear one and are Covid-cautious.

We’ll know the answer to the country’s choice tomorrow or soon thereafter.

Are masculine stereotypes bunk? Do you agree that the styles and interpretations of being a “real man” impact voter choices about the 2020 candidates or are the issues paramount?

Photo: videohive.net

 

Service of Bragging

Monday, August 27th, 2012

toothorn

Elizabeth Bernstein’s description of Facebook entries in “Are We All Braggarts Now?” and many of the updates I see remind me of December holiday letters. There’s news about the kids, all top of class at Harvard; an exhausting half million dollar remodeling project on a bungalow; brilliant new jobs; magical weeks in Paris and Hawaii and more.

spanishstepsIn Facebook, boasts are minute-to-minute: You and the gang at a four star restaurant, the view of the Spanish Steps in Rome from your hotel bedroom, the $1,000 bouquet of gratitude from a client or the name of your current [famous of course] significant other.

Friends tell me I’m a patsy for boasts. I take people literally. When someone says they are interviewing for a $300,000 job or they are pitching a multi-million $ account–and their agency is no bigger than mine–I believe them.

womaninermineA very successful PR woman I once knew collected fur coats. Her source: a prestigious NYC thrift shop. She had a magnificent ermine, fox and mink for starters and yet she never wore one when meeting clients.

Heavy handed braggarts are annoying. They make me squirm as much as a bad comedian. Their words fall flat on my ears but obviously impress others.

Bernstein wrote that this is how you should deal with a braggart: “‘Feel sorry for them, because they’re doing this impulsive, destructive thing that won’t help them in the long run,’ says Simine Vazire, a research psychologist and associate professor at Washington University in St. Louis. Research on self-enhancement shows that people who brag make a good first impression, but that it diminishes over time.”

That’s nice, but doesn’t this mean that the braggart gets the job and the client?

I refuse to promise what I can’t be sure to deliver, only that I will knock myself out trying. How many PR people are asked to get their client’s product or story in The New York Times, Vogue or on “Good Morning America?” How many of them say they’ve done this for countless other clients, forgetting to note that those clients had life-changing news, were major advertisers or that this happened 30 years ago. It’s safter and more accurate to suggest that to guarantee exposure in such venues, the client had best buy an ad.

I’m in a business where people are expected to brag and boast to their current and prospective clients about how they are the best in the world at what they do. I believe in third party endorsement. That’s what PR is based on. I’d rather my record and others tell the story than a bunch of blah blah on my part.

Are you good at bragging? What distinguishes a clumsy boast and brag from a legitimate sales pitch?

buyme

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