How to Evaluate Fine Handmade Objects
Monday, June 27th, 2022

By decorative fabric needle felting artist Juliana Boyd, South Hamilton, Mass.

Great Barrington-based potter Dan Bellow
Most people sell their time in addition to their service and/or skill. That goes for a chauffeur, bus driver, plumber, PR person, dentist, lawyer, babysitter, computer techie, physician, financial advisor, artisan or artist for starters.
So how do fine craft artists calculate the prices of objects they have designed and created?
I asked my client, Richard Rothbard, who with his wife Joanna Rothbard, has promoted the work of artists and artisans for over three decades in his galleries and at shows and festivals. He owns An American Craftsman Galleries in Lenox, Mass. and is days away from swinging open the gate on the 21st annual Berkshires Arts Festival, July 1, 2 and 3, in Great Barrington at scenic Ski Butternut.

Iva Kalikow, Fine Art in Glass, Beckett, MA
Artists shoulder the same skyrocketing costs as any business, he reminded. To exhibit their work there’s gas for hours-long trips via van and propane or oil to run a kiln or furnace 24/7 for potters or glass blowers. Just as the price of commercial construction supplies have increased, so have fine woods–some quadrupling–for the vessels, sculptures and implements artisans fashion.

Designer Dahlia Popovits, Boston,
Mass.
The time to create one fine work precludes making a normal living said Rothbard. “It can take six hours for a glass artist to fabricate a piece for which he charges $400. If there were no expenses–such as the purchase and maintenance of a furnace, shears, paddles, tweezers, blowpipe and raw material, not to mention marketing and insurance costs–the artisan would make less than $60/hour. And consider the years it took to perfect the skill.”
Some of the exhibitors at the Berkshires Arts Festival who use furnaces or kilns are Michael Radigan, Pittsford, N.Y., creator of fused glass plates, bowls, pendants and sculptures and stained glass artist Iva Kalikow, Fine Art in Glass, Beckett, Mass.; potters Lynne Puhalla, North Attleboro, Mass.; Dan Bellows, master potter, Great Barrington and Jenna Cranna Cahalan, New Milford, Conn. as well as ceramicist Gail Markiewicz, Woodbridge, Conn.
Rothbard observed that if artisans paid themselves what their customers make an hour, few could afford their work. According to comparably.com, the average salary of a crafter in the U.S. in 2018 was $33,572, the median $30,720 with ranges from $18,680 to $59,750. In the “Quality of Life” section of the website: “With a take-home pay of roughly $2,478/month, and the median 2BR apartment rental price of $2,506/mo, a Crafter would pay 101.14% of their monthly take-home salary towards rent.”
Do you own and enjoy jewelry, ceramics, wood pieces, fashions, photographs, art glass, prints or paintings you bought in a craft boutique or art festival?

Sculpture by fine wood turning artist Paul Petrie, Gloversville, N.Y.