Archive for the ‘Social Media’ Category

Service of Scour Your Emails Before You Act

Thursday, August 10th, 2017

Photo: vimeo.com

My junk file picked up this obvous scam sent yesterday from Woodrow Nash, telling me “I need to send some money to Philippines through money gram but can’t send out from here as I am traveling on a cruise ship. Don’t know if you can help me with the transfer, will look for how to get the money back to you as soon as possible.” Woodrow—a stranger–must be kidding. Delete! Nevertheless unsettling that he has my email address.

Here are two recent sophisticated examples that again warn folks to “stop and think” before clicking a link or responding to what looks like a legitimate email. Because one happened to me and another, to a good friend, I had to share.

Being Too Social Can Get You Into Trouble

Some friends, colleagues and clients are in competition to collect the most friends and contacts on their Facebook, LinkedIn, Twitter, Instagram and other social media accounts. Predators are taking good advantage of this competitiveness and the fact that people move through emails in a rush.

Big mistake: Scoundrels format requests to link and invitations to befriend that look right…but aren’t. Before clicking read carefully.

I thought it odd when the so-called “president of Magazine at Meredith” asked me to link in with him from Florida [photo right]. Last I heard Meredith is headquartered in Des Moines with offices around the country–not West Palm Beach. The photo of the man in the request had fake written all over it. So I wrote an acquaintance at Meredith to report this person, who is actually on LinkedIn as “President of Magazine at Meredith Corp.” The real Jerry Kaplan left Meredith some 10 years ago said the corporate executive. This was clearly an imposter.

Don’t Bank on It

I alerted friends about a warning of a new Cryptolocker virus. One wrote: “Thanks for the heads up. My default position is to be suspicious of attachments, and even of links. We all have to be so diligent these days.”

She continued: “The weirdest thing happened to me. I misplaced my Chase VISA card so I called the company to put a hold on the account while I dig around for it (it’s probably in a pocket or buried under a stack of papers). I confirmed that no unauthorized charges had been made using the card. Everything seemed fine so I exhaled. But then, within an hour of calling the company, I received an email saying that suspicious activity was seen on my account, [Photo below, right].

“It was easy for me to tell that this was a fraudulent message. Have you ever known a bank to use the word ‘earnestly’ in any communication? And since when is ‘online’ two words? The sender’s email address– secur@fraus6.chas.com–also was a giveaway, as was the fact that they didn’t address me by name. Even the indent on the first line was out of place. Clearly, this was the work of a rank amateur.

“Here’s the thing: Is it a coincidence that this arrived in my email box within an hour of calling to report my Chase card missing, or is something more sinister going on? Did the agent I spoke to during my initial phone call record my info and pass it on to an unauthorized person? I’ll never know. All the nonsense going on in the White House has made me half crazy and might be turning me into a conspiracy theorist! Anyway, as I said before, you can never be too careful.”

Have you identified any email oddities that could lead to trouble? What good is it to a scoundrel pretending to be someone else to have people link in with him? Do you think that my friend’s email from a faux Chase bank rep was coincidence or something more threatening? How do you protect your computer and your identity?

Photo: blackenedroots.com

Service of Watch Your Step

Thursday, May 15th, 2014

 texting while driving 1

I wrote about this topic last September after I saw a string of horrific car accidents in the city one after the other.

Why so soon again? I read Jill Abramson’s hair-raising article, “Struck on the Street: Four Survivors,” about the literal and figurative impact of being run over in which she described recuperating from her accident and the recovery of three of her now former colleagues at the New York Times. [Note: I wrote former colleagues as yesterday she was fired from her job as the executive editor of the paper of record, having nothing to do with this article, I’m sure.]

watch your stepA subtext: Watch your step.

In spite of all the communication going on via texts, tweets and whatever, word hasn’t reached enough people about the national distracted driving campaign launched last month. Waiting to cross 50th Street last week, the middle-aged driver of a humongous black SUV was texting frantically when his light turned green. He didn’t move and the taxis behind him went nuts honking. Off he drove, making a left on First Avenue, continuing to text and never once looking up.

texting while driving 2I yell at drivers who ignore lights and endanger pedestrians and I was shocked by that scene and how in an instant he could have ruined a life or worse.

I’m a lifelong New Yorker and jay-walker but the rules have changed: There aren’t any. I’ll have to change my ways. What will it take for drivers to do their part and put down their smartphones: Huge fines? incarceration? more senseless injuries and deaths?

 texting while driving 3

Service of Watching Your Back on Social Media

Thursday, October 31st, 2013

spy with magnifying glass

Friends and relatives post all matter of information on Facebook and Twitter thinking it will never adversely bounce back at them. I hope it never does.

Tourists at Eiffel towerThink of the contradictions. On the one hand we’re horrified that the government is spying on us—with good reason. Yet many hand scofflaws buckets of ammunition by  posting photos of family members [kidnapping?], sharing intimate information [will anyone be home when you’re at a funeral?] and political views [potentially losing clients or a job] without a thought of the future.

We purchase security systems and ask a neighbor to empty the mailbox so would-be robbers bypass the house as we simultaneously post photos of ourselves in front of the Eiffel Tower and the family waving from a gondola in Venice.

 

Art Caplan, PhD.

Art Caplan, PhD.

The head of the Division of Medical Ethics at NYU Langone Medical Center and contributor to NBC News, Art Caplan, Ph.D., told of a young man who was removed from a liver transplant list because he posted a transplant-damming photo of himself on Twitter. In “Is your doctor spying on your tweets? Social media raises medical privacy questions” he wrote: “There he was for all the world to see, surrounded by booze, hoisting a cold one in a picture he himself had posted,” wrote Caplan. The photo was seen by a person on the transplants team who sent it to a psychiatrist who was about to approve him for the list.

Caplan noted that no liver transplant team would accept a person who was drinking alcohol.  Result of this photo, according to Caplan, “in all likelihood a death sentence.”

With his ethics hat on Caplan asked: “Should this doctor or any health care professional have checked the transplant candidate out on social media?” He continued: “But even if ethical restrictions existed, it is probably fair to assume that a lot of doctors and those who work with them, many who grew up with Facebook and Twitter and the like, will be tempted to do so.

tennis player“Take for example, you say your back really hurts and you are disabled — let’s take a peek at your Facebook page to see if you manage to hit the tennis court, the jogging path or the golf links. Promise to be abstinent due to your venereal disease—what are you doing on dating sites on Craigslist? Swear to stay away from fatty foods and high calorie treats—why did your doctor just read a review by you of barbecue joints on Yelp or Zagat?”

He continued: “I think the transplant candidate had the right to know that he tweeted himself right out of a shot at a liver transplant. And you need to realize that information you put up on social media sites may wind up being used by your doctor, hospital, psychologist, school nurse or drug counselor.”

He concluded what we know—the Internet is the Wild West, without rules. “If they [doctor and patient] are going to continue to trust one another then we need to recalculate existing notions of medical privacy and confidentiality to fit an Internet world where there is not much of either.”

Do you think that it’s fair game for a doctor to research a patient’s social media sites to check up on them? Do you believe that there will ever be rules impacting social media? What’s the point of lying to your doctor anyway?

Wild west

Service of Unintended Consequences II

Thursday, June 27th, 2013

Unintended consequences

Let’s Face it

Facebook sent printed invitations to media, delivered by messenger, for a product launch. Hmmmm. Is social media already passé?

Fertilize New York

CompostWe learn on wnyc.org: “Mayor Michael Bloomberg proposed expanding a successful pilot program recycling food scraps to more single-family homes, high rise buildings and schools. Within three years, the Bloomberg Administration says, the hope is that recycling food scraps will be mandatory and as much of a routine as recycling glass, metal and plastic.”

While I love the concept of a food scrap composting initiative, I think the Mayor needs to first address the way city food is sold and the space constraints of millions of residents. We buy much of our meat, fish, fruit and vegetables packaged on Styrofoam trays covered in plastic wrap so off the bat we need two kitchen trash receptacles.

New Yorkers’ microscopic kitchens—especially those in Manhattan–are the brunt of jokes and jibes. In mine there’s barely room for one tiny garbage can which works as we put out garbage daily in the morning and it’s picked up in front of the door. We keep empty bottles on a counter and put them out for pickup separately. A second can to capture just food scraps will be a challenge for space. Devoting more countertop to hold garbage is more than unsightly, it’s a health hazard and potential rodent attractant.

In giant apartment houses with hundreds of tenants, renters send garbage to the basement via a shoot. Color coded bags–blue for compost, white for paper, green for bottles, pink for plastic and yellow for other garbage–would solve the one-shoot-in-tall-buildings issue if tenants could be bothered to buy them, keep them straight and comply.

Only in New York

Bike sharingSome New Yorkers are using the bike sharing Citibikes for exercise in the fresh air. Seems they pedal in place without anyone having to slip in a credit card or join the rental system. That’s a New York kind of moxy that makes me smile.

What’s in a Name?

The “Borghese v Borghese: Battle for a Royal Name” story in The New York Times seemed different from the usual intellectual property fights. In her article Christine Haughney cited a law professor who mentioned examples that I thought only underscored the dissimilarity. One was Chick-fil-A, known for the slogan “Eat More Chicken,” that sued a folk artist who tried to trademark “Eat More Kale.” 

Princess Marcella Borghese. Photo: Wikipedia

Princess Marcella Borghese. Photo: Wikipedia

While I think that example is a stretch, an even bigger one is to ask a family to drop its name and heritage.

Revlon bought the Borghese cosmetics brand, according to Haughney, along with “the words and phrases BORGHESE, MARCELLA BORGHESE and PRINCESS MARCELLA BORGHESE” and subsequently sold the Borghese Company, now in private hands.

The first problem occurred as a result of a press release about one of Princess Marcella Borghese’s grandchildren. He was to appear in a TV program. His grandmother was mentioned as well as the fact that she “started the famed self-named cosmetics line, Borghese Inc.” The grandchild was warned against “causing any false impression in the marketplace that there is a connection or relationship between yourself and Borghese Inc. and our cosmetics products.” The next hiccup between the Princess’s descendants and the company came when the grandson applied for a trademark for pet shampoo and conditioner—La Dolce Vita by Prince Lorenzo Borghese–to be sold by PetSmart. The Company sued.

Am I reading too much into the symbolism of a social media giant choosing a traditional form of communication? Should tiny NYC kitchens and the way food is sold and tossed in giant apartment buildings stall a compost program? Do you know of other typical out-of-the-box takes on services like NYC bikers using parked vehicles for exercise? Should a family member be forbidden to sell his/her name and others prohibited to use that last name in business forever?

Tiny nyc kitchen

Service of Face-to-Face II

Monday, April 15th, 2013

DSC02630

Something is often better than nothing but not always.

Take mentoring. No amount of online contact–even if you use Skype–takes the place of face-to-face meetings, at least to start off a relationship. There are companies that help facilitate online liaisons but I don’t think the outcome is effective. I’m a longtime mentor. It takes face time for a mentee to trust a mentor. To provide more than superficial guidance a mentor needs to get to know the mentee.

Bird on a bookLaura Moser might disagree with me. She wrote “Tweet Any Good Books Lately?” in The Wall Street Journal’s “The Digital Life” column. Her schedule doesn’t permit her to attend a traditional book club so she researched and addressed her opinions of a few Twitter clubs. She wrote: “If there’s one thing I like more than reading books, it’s sharing my opinions about them.” A statistic in her article tells the story: Of 84,000+ followers of a prominent club a handful actively participate.

I’ve been a book club member. One of the objectives is to meet people who share similar interests and expand your circle of friends. A clever Tweet doesn’t hack it.

Ida Cheinman, Substance151

Ida Cheinman, Substance151

Last week I heard Ida Cheinman speak in New York at the Society for Marketing Professional Services–SMPS. The principal and creative director of Substance151 gave a presentation, “Brand Engagement: Today’s Hottest Marketing Currency.” She generously shared resources and highlights of her advice to clients. Early on she recommended that we watch Simon Sinek’s video “How Great Leaders Inspire Action.” It was very good and took 18 minutes but wasn’t as valuable to me as attending her talk.Why? We all got to meet her as she introduced herself to the groups of people chatting together beforehand. We could ask questions during or after the event as we felt connected to her. A bonus: The SMPS members were welcoming to this newcomer. The outcome: An inspirational evening well worth the expense and time.

Do you believe that videos, Tweet book clubs and online mentoring are adequate substitutes for face-to-face contact?

face-to-face

Get This Blog Emailed to You:
Enter your Email


Preview | Powered by FeedBlitz

Clicky Web Analytics