Archive for November 20th, 2008

A+ in Email Communications

Thursday, November 20th, 2008

I was notified that an item I ordered on the web was out of stock. It happens, especially when clothing colors and sizes are involved.

The manufacturer, White + Warren, was having an end-of-season sample sale. I ordered two knit tops in different colors in the same size. One of the colors was sold out. I got a polite e-mail about it with some easy options for next steps.

What I liked the best about this communication was that the woman who wrote to me signed her full name. Drives me nuts when someone identifies themselves only by a first name, [which  happens most often on the telephone].

What else was special? Next to her name was her photograph.

With this friendly and unusual signoff, I almost felt as though I had been in a store with great service!

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