Archive for July 12th, 2018

Service of Say What? Inadvertent Impressions Businesses Make

Thursday, July 12th, 2018

Photo: gofindtheothers.com

It’s not hard to find businesses that mean well but do their customers or themselves little good with their marketing efforts.

The Grass is Greener….

I couldn’t stop the car last weekend to snap a shot of a scruffy looking property with a small sign on the remarkably unkempt grass that promoted a lawn care business. Made me sad for the business.

Divorce Auction Style

A postcard advertising a “Divorce Liquidation Auction” would have done well to omit the words “Have Fun.” “Fun” didn’t go with the headline that indicated that two people had to sell their belongings due to an unfortunate situation. On the reverse side of the card we read that the couple had been married 20 years and had travelled a lot. I know: I’m thin-skinned, but when I saw the card I envisioned vultures circling a carcass looking for spoils. Not fun.

Warning: Read But Don’t Look

Our 2018 Malibu flashed a warning on the dashboard screen. I took my eyes off the road to see that it said “Taking your eyes off the road too long or too often could cause a crash resulting in injury or death to you or others. Focus your attention on driving.” Struck me funny.

I have driven the car since May, and find that the over-sensitive screen is a dangerous distraction as well. I barely touch it and something changes—like my favorite radio stations. I end up with links to three of the same instead of the selection I’d originally made.

I’ve given up using the address book transferred to the car from my mobile phone. As I scroll through the names with my finger touching the screen as gently as possible, I must press too hard because I mistakenly call two to three people before tapping the person/number I want to call.

I’m also fearful that General Motors and probably the world now have all the phone numbers of everyone I know or knew.

Head-Scratcher

Actor Sofia Vergara plays Gloria Pritchett on the TV sitcom “Modern Family” on ABC and also stars in Head & Shoulders shampoo commercials with her son Manolo and other family members. I like that she gets Proctor & Gamble to include her relatives but the twist in the current commercial is mean. Vergara exclaims how soft Manolo’s hair is, runs to wash hers and then shoves herself on to his chair and takes over. A mom that steals a scene from her kid: Not funny and gives the wrong impression. And I don’t think Vergara is a nasty person.

What marketing slipups or miscommunications have you noticed lately?

Sofia Vergara and son Manolo

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