Archive for August 16th, 2018

Service of Cart Before the Horse: Corporations Collaborate When Foolproof Locks on Internet Security Don’t Exist

Thursday, August 16th, 2018

Photo: edgarstewart.com

Thank goodness all giant corporations aren’t leaping into bed together to share respective expertise and information although some are inching in that direction and others are raring to go. It won’t be long.

But first a digression: In arriving at the topic for this post I counted seven fuzzy attributions in one newspaper article. Isn’t that a lot? Laced throughout a recent front page article in The Wall Street Journal I read: “According to people familiar with the conversations; the people said; a person familiar with the discussions said; some of the people said; said people familiar with the matter; some of the people said and people familiar with the matter said.”

Photo: clckinmoms.com

Nevertheless I believe the topic is valid and am troubled by its implications. The title and subtitle: “Facebook to Banks: Give Us Your Data, We’ll Give You Our Users. Facebook has asked large U.S. banks to share detailed financial information about customers as it seeks to boost user engagement data.”

Reporters Emily Glazer, Deepa Seetharaman and AnnaMaria Andriotis wrote that Facebook had spoken with people at JPMorgan Chase, Citigroup and U.S. Bancorp “to discuss potential offerings it could host for bank customers on Facebook Messenger.” Facebook Messenger is a messaging app and platform.

What did “people say” about the conversations? “Facebook has talked about a feature that would show its users their checking-account balances, the people said. It has also pitched fraud alerts.” In addition, “Facebook asked banks for information about where their users are shopping with their debit and credit cards outside of purchases they make using Facebook Messenger.” Messenger has 1.3 billion active monthly users according to the reporters.

Photo: pinterest.com

Timing could be better for this outreach. The reporters reminded readers about current investigations in which Cambridge Analytica accessed data on some 87 million Facebook users without user OK. “‘We don’t use purchase data from banks or credit-card companies for ads,’ [Facebook] spokeswoman Elisabeth Diana said. ‘We also don’t have special relationships, partnerships or contracts with banks or credit-card companies to use their customers’ purchase data for ads.’”

Banks are tempted by the digital reach and doing business with online platforms with healthy and growing businesses. Even though Facebook has introduced what it says are safety features, “Bank executives are worried about the breadth of information being sought, even if it means their bank might not being available on certain platforms their customers use.”

While PayPal and Square have beaten banks to the punch in the world of mobile commerce many customers continue to be comfortable with traditional ways of paying such as credit and debit cards, cash and checks.

Photo: timeanddate.com

Some deals between big players are already struck though I question their purpose: American Express members can reach a rep through Facebook. [Why would you need to do that?] Paypal users can send money through Facebook Messenger and Mastercard’s Masterpass digital wallet lets customers place online orders with some merchants.

Before all these mergers of communications, customers and data happen, shouldn’t there first be a firm grasp on digital customer privacy? Why are we becoming so lazy: Is it so onerous to check a balance on your bank’s website that you need Facebook do it for you? Can you believe that AmEx members can’t reach out to a company rep but instead need Facebook to do it for them? These “benefits” appear to potentially favor everyone but the consumer—do you agree?  Do you pay for things via mobile wallet, credit or debit cards, cash or checks? And last, does an article with more than a few generic attributions disturb you?

Photo: canyourelate.org

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