Archive for September 20th, 2018

Service of the Honor System

Thursday, September 20th, 2018

Photo: uvamagazine.com

These days you’ll walk out of Drug Store in Tribeca in Manhattan with a pricey health drink without paying–though the drink isn’t free. You’re expected to send a text message to the drink manufacturer, Dirty Lemon, that owns Drug Store, after which you’ll receive a link in which to post your credit card number. That’s the same way customers order cases of the lemon-flavored drink-with-supplements for shipment home.

Dirty Lemon bottles Photo: tribecacitizen

But this isn’t just any old lemon drink. Whatever your inclination, it is purported to have beauty, sleep, anti-aging, detox or other benefits depending on additives of collagen, magnesium, rose water or charcoal for example. On the website, Daily Detox, one of the drinks, costs $45 for six bottles, shipping included, and $65 on Amazon.

Erin Griffith wrote about the store in The New York Times. Dirty Lemon founder Zak Normandin doesn’t anticipate much theft from his largely young female customers, and said he’d allocate losses to his sampling budget.

Dim sum. Photo: cnn.com

And while much of the competition is closing retail outlets and increasing a digital presence, he plans to do the opposite by opening four more stores. In addition, according to Griffith, Normandin “shifted almost all of its $4 million annual digital advertising budget into its retail stores.”

[An exception is Amazon which by 2021 expects to have 3,000 stores without registers. People will pay via their smartphones.]

Photo: retailwire.com

Buying on the honor system is nothing new. Order dim sum in some Chinese restaurants and the waiter will tally the empty little plates on the table when you’re done. Checking yourself out at grocery and other stores similarly counts on customer honesty. Scofflaws could easily hide a few dishes at plate-counting time at the restaurant and pay for every other item in the do-it-yourself checkout line–but most don’t cheat or the system would have already died.

In Vienna, years ago, we were guests of local friends and eight of us sat at a big table. When lunch was over, the host told the waiter what we’d ordered and only then did he write anything down. I wonder if that’s still a custom. In a Scotland Inn if you made yourself a drink or took a soda from an unlocked cabinet in the living room you jotted down your choices. And all over the U.S., especially in rural areas, customers fill cash boxes with money owed for fruits, veggies and flowers at farm stands where nobody is around.

Do you believe that the honor system works equally well in cities as in the country? Can you think of other examples? Will it increasingly be in our purchasing future?

 

Photo: myjournalcourier.com

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