Archive for April 25th, 2019

Service of Tricked Out Chocolate: Strange Concoctions for an Old Favorite

Thursday, April 25th, 2019

The real thing: Some Easter treats I received as gifts.

New things in fashion or interior design have always intrigued me but not tricked out food favorites. I am not a fussy eater but I don’t care for anything I eat or drink that has been fiddled with such as flavored. Take seltzer. If I want a taste of lime I’ll squeeze in juice from fresh citrus. So the likelihood is slim to none that I will want a favorite cookie—Oreos—in any but the time-honored version: two chocolate wafers with a plain cream concoction inside. Add a glass of milk and I’m in heaven.

Photo: pinterest.com

Carol Ryan wrote about the popularity of hot-chicken-wing and wasabi-flavored Oreos in a recent Wall Street Journal article. China and the U.S. are the two biggest markets for this twist.

I also learned in this article, “Chocolate Has a Sweet and Spicy Growth Mix,” that if the FDA approves it, there will be a ruby-pink chocolate in our futures to add to white, milk and dark. Ryan reported that it would be the first new chocolate in eight decades. I’ll give pink a try as long as some poisonous coloring isn’t in the recipe. I remember how Red Dye No. 2 was banned because of a plausible link to cancer.

Hot-chicken-wing and wasabi-flavored Oreos Photo: delish.com

According to Ryan the chocolate industry is bracing for trouble here because impulse purchases at endangered cash registers impact sales. Should “New retail formats like Amazon Go’s cashierless shops” take off, she predicted that a cash cow for chocolate will run dry. In cashierless shops customers walk in and out passing neither registers nor checkout counters, hence no waiting in line by merchandisers filled with tempting treats. [I wrote previously about cashless retail in Service of the Honor System.]

I understand the need for an industry to innovate to keep dollars flowing as traditional shopping patterns change. And clearly there’s a hearty market for unusual versions of old favorites. But I’m not tempted by most, especially where chocolate is concerned. Are you? Are there unusual taste sensations that appeal to you?

Ruby chocolate Photo: craftsense.co

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