Archive for August 6th, 2020

Service of Because I Say So: When is a Hope a Lie?

Thursday, August 6th, 2020

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I ordered something on the Internet and tracked its whereabouts a day after receiving an email stating “your order has shipped.” Someone had printed a label. Would you call that “shipped?”

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I’ve largely represented consumer products, organizations and events in my  career–no politicians or controversial issues. I’ve counseled clients when I thought they might word a description in a different way–a pattern featuring a green leaf is not “unique”–or suggested they drop an unsuitable element from their special event. Sometimes clients agree, sometimes not. I resigned one account run by a person whose inappropriate behavior and demands would have rubbed off on my reputation.

Nobody can counsel the president. I wonder if any try. He discourages me when he raises false hope and makes inaccurate declarations. The headline on Berkeley Lovelace’s article on cnbc.com, “Trump says U.S. may have coronavirus vaccine ‘far in advance’ of end of the year,” quotes the president from his August 3rd news briefing. He didn’t soften it with “I wish,” or “I hope” –which we all do. He declared it.

Photo: centracare.com

We want to believe it. Maybe he knows something we don’t know. But it doesn’t seem that way.

Vaccinologist and physician Gregory Poland, MD, of the Mayo Clinic predicted in an interview on WOR 710 Radio yesterday morning that the soonest we can expect a vaccine approved for emergency use would be early in 2021 though March/April for full use would be more likely. Even then, there wouldn’t be enough vaccine for everybody and essential workers would be inoculated first.

Is false hope a successful strategy if expectations are consistently dashed? Should a leader treat citizens as some adults do children declaring regardless of what it’s about–audience size,  state of the economy, vaccine readiness– “it’s true because I say so”?

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