Archive for September 7th, 2021

Service of Ambiance to Enhance a Mood, a Meal–Even Health

Tuesday, September 7th, 2021



Image by StockSnap from Pixabay

Two recent articles reminded me how important ambiance is.

Visit a Museum and Call Me in the Morning

Artnet.com‘s Caroline Goldstein wrote “In Brussels, Doctors Are Literally Prescribing People Trips to Museums to Help Them Cope With Pandemic-Related Stress.” She reported “The scheme is part of a three-month trial carried out by doctors at Brugmann hospital, one of the largest hospitals in Brussels, to treat in-patient residents as well as other individuals suffering from stress. Those who are deemed eligible for the program will have the opportunity to visit five public art institutions across the city free of charge. The institutions include some quirkier offerings, like the Sewer Museum and Mennekin-Pis’s Wardrobe—which holds more than 1,000 costumes—as well as the Contemporary Art Center.” Results of the study will be shared next year.

The Brussels program is modeled after one at the Montreal Museum of Fine Arts conducted three years ago. Wrote Goldstein: “The Quebec-based program offered patients and caregivers or family members free admission to the MMFA as an extension of the museum’s Art and Health Committee, which it founded in 2017 to study the effects of art on patients suffering from a range of conditions including eating disorders, mental illness, breast cancer, and Alzheimer’s disease.”

Homer at the Metropolitan Museum NYC

Anecdotally, a visit to a museum always cheered my husband when he was quite ill.

Ambiance and Food in Equal Parts

Pete Wells in his New York Times review of Vallata, “Searching for Italy at Tom Colicchio’s New Restaurant,” loved the food but he had a lot of trouble with the ambiance and design. He described the restaurant’s decor as “an awkward pastiche of bland, vaguely corporate design and odd decorative hand-me-downs that have served time in other Colicchio restaurants.”

Referring to a cliché I’ve often used, “I thought I was in Italy or France,” after eating in certain restaurants, Wells wrote: “You don’t believe for a second that you’ve left New York, but you do start to think the restaurant itself could use a vacation.”

Colicchio’s heart doesn’t seem to be in it by Wells’ observations. The Vallata sign on the door is hard to find he wrote and the cooks “look like contestants on a game show set in the breakfast-buffet area of an upscale chain hotel” because of where they are stationed in the room in sight of customers. He described the music is “as if Mr. Colicchio had brought in a mix tape he found inside an old Walkman in his basement.” The “playlist,”reported Wells, “shambles from Paul Simon to Billy Joel to Echo and the Bunnymen to David Bowie.”

Back in 2015 I wrote about a restaurant ‘s decor that “sported hints of Asian décor mixed with cheap eclectic and leftover bistro. In short, it had no personality.” There were many other reasons than decor for which we couldn’t wait to leave the place, even though the overpriced food tasted good. The post’s title was “Service of Atmosphere: What Your Instincts Tell You When Entering a Restaurant.”

Do you visit museums or other places because they cheer you when you feel down and/or ill? If the food is good do you care about a restaurant’s ambiance?



Image by Divily from Pixabay
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