Service of Traditional Retailers Shooing People Online
Monday, September 11th, 2023
I wonder what the future will be—and the strategy is–for the traditional retailers that force customers to buy from them online.
For example, I tried to buy orchid and violet fertilizer from several stores that sell these plants, and none carried the products. I found them online.
I wanted to buy a gift card for a friend from a restaurant she likes. My only option was to buy an e-gift card that was only good for online orders. She doesn’t make online orders. And I didn’t want to complicate her life. She’d have to figure out how to retrieve something she wasn’t interested in using in the first place. I bought nothing from them.
Walking through the Long Island Railroad station on Madison Avenue below Grand Central Terminal–called Grand Central Madison–that opened in January I wondered about the attractive hallways ready to welcome 25,000 square feet of retail business. The station is still bereft of takeout places, restaurants and clothing shops. I only saw a few kiosks selling coffee, soft drinks and snacks.
Losing in person business isn’t always the fault of a vendor. Changing trends continue to have their impact.
I see no takers at a shoeshine operation with four chairs in Grand Central when I pass by. I don’t think it is solely the fault of the impact of people working remotely. In NYC fewer people are wearing leather shoes—sneakers being the footwear of choice. Increasingly wedding parties wear them too and department stores devote a large percentage of their shoe real estate to them. A smart brand like Hoka recommends styles for running, walking, hiking, gym/fitness and all-day comfort.
Have you found yourself buying more things online not only for convenience but because you are forced to? Do you empathize, as I do, with businesses that may still be essential for some but that have become increasingly difficult to sustain due to changing trends?
