Service of Sales Promotions: The Good, the Bad and the Ugly
October 29th, 2015
Categories: Customer Service, Discounts, Food, Promotions, Retail
Take Care: The Good
I got a generous 30 percent discount offer for online purchases from CVS, a pharmacy chain. Among other things I ordered a $45 OTC product my husband eats like popcorn. I’ve taken advantage of this offer many times.
Whether in the store or online, I am very careful to choose the right version as there’s one for kids that looks pretty much the same as the one he uses. So I was surprised when I opened the box and there was the kid’s version. I clearly clicked the wrong package–I hadn’t reviewed the order when the email confirmation arrived. [I'd never made a mistake like this before.] I called customer service, admitted my mistake and was given a bunch of options. I chose to return the box of kid’s stuff to a retail store and the cashier gave me a gift card equivalent to the amount I’d paid: A seamless collaboration between online and retail operations. I’m a fan.
Fishy: The Bad
I get email notices of special promotions from a fish store that assumes that everyone has a big family: You get a free pound of the fish of the day if you pay for a pound. If you like fresh fish–which is why people shop here–freezing the extra won’t do. So while it may seem like a great deal, it’s of little use to some–such as me. Why not just offer a smaller percentage off per pound?
Hot Dog! The Ugly
As I left to run errands I noticed a crowd of students who attend a college down the street from my office, gathered around a table on the sidewalk in front of a small food establishment. You often see a person handing out food samples in little cups from a tray. Tables on a city sidewalk are unusual.
On my return only three people were in an orderly line so I could see what was on the table and I joined the line. Along with a sign declaring “free hotdogs” were two bottles of condiments and a tray with the snacks. The line moved quickly, I was next and there was one dog left. Just then a man arrived at the table from the other side and he stopped. The server looked at me, looked at him, and handed him the last hotdog.
I calmly said to the server “You made a mistake. You saw I was next. My office is two doors up. I was about to tell the 10 young men in my office about this business–they order out daily. I won’t now.” She stuttered that there were more inside but I was off.
What a shame: The owner meant well and now someone on staff has turned off a potential customer who will never go inside only to expect to be faced with similar discrimination. Also lost is positive word-of-mouth, the best marketing tool there is for a food place.
Can you share any good or bad promotions of late?