Service of Pitch Perfect Marketing
January 5th, 2017
India on the Hudson
We especially like the shops and restaurants on Warren Street and discovered a new one [for us]—Les Indiennes—with alluring merchandising that tempted as it exhibited textiles and ready-made tablecloths, pillow and bed covers, as well as clothing and furniture expertly upholstered in the fabrics also sold by the yard.
I wish I could sew. Patterns were refreshing, crisp and appealing in a range of colors and the lighting showcased it all to advantage [Photo right]. A testament: My husband despises shopping and usually, regardless of weather, hangs out on the street while I reconnoiter. But he lingered in this shop, even drawn to the back to see what was there.
We also appreciated the smart move the town of Hudson made to encourage visitors and holiday shoppers to feast at the restaurants and patisserie—as well as their eyes: It wrapped parking meters like gifts up and down Warren Street, [Photo at the top.]
In the Pink in NYC
In a different but also heartening instance, I returned a blouse that I had ordered online from Thomas Pink, to the store on Madison Avenue and 53rd Street. I wanted the same blouse in a different size. Gerald, the first sales associate I saw, immediately stopped what he was doing to help me. I didn’t see the women’s section from where I stood and he insisted on dashing up the stairs to make the exchange for me. I’m inured to do-it-yourself-shopping in most stores these days, discount or not, so I was quite taken aback by his efficiency and helpful approach. We chatted while he placed the shirt in a protective sleeve [I passed on a shopping bag as I had a large tote]; he confirmed the amount remaining on my gift card and asked if I wanted water or to visit the ladies’ room. Gold star service from a luxury brand–the exception to the rule I fear and have experienced.
What a joy when a store, retail staff and a chamber of commerce get it so right. Can you share similar examples?