Service of Christmas Card Trends

December 26th, 2017

Categories: Greeting Cards

I love receiving greeting cards. Whether for Christmas, Halloween or our birthdays, I display them and enjoy looking at them. This December, as always, we were thrilled to receive some wonderful cards, many with updates and lovely messages.

I noticed a few trends that in some ways reflect society today:

Flat cards

There were more flat cards than previously and while they were nice and waste less paper, they can be harder to display. We also received fewer e-cards than in the past.

Peace and joy was a prominent theme and there were only two religious cards. One stunner–of trees–was handmade and another was of a Christmas scene captured by a talented photographer.  Many are decorative, colorful and cheery.

We received only one what I call “my son is enjoying Harvard; my daughter has a job at Goldman Sachs and we just returned from a whirlwind trip around the world” letters i.e. the typed messages that boast many successes. I suspect that is because most people use Facebook and Instagram throughout the year for that purpose.

Have you noticed a change or trend in this year’s holiday wishes?


14 Responses to “Service of Christmas Card Trends”

  1. ASK Said:

    I find Christmas letters tiresome: my thinking is that if the friendship were that important you would keep in touch throughout the year. I thankfully receive only one, from a childhood acquaintance who was into self-promotion from the age of 7 (!) With this, I tend to read between the lines to figure out what’s really going on; that is, when I read through all 2 single-spaced pages. Lately, she’s adopted bullet points for a Top 10 list, perhaps to spur readership among the recipients. The Top 10 list, however, has not shortened the letter.

    Hope you had a wonderful Christmas…I do find fewer people are sending cards or even emails these days. Unless, given my age, some friends have gone on to greater rewards.

  2. Hank Goldman Said:

    Love it! Yes, cards have become more corporate and less personal…

    A very happy seasonal greeting and best wishes for a happy new year for you and Homer

  3. Jeanne Byington Said:


    Thanks Hank! You are right: Many cards sent by friends do look corporate. That’s a trend I didn’t identify.

    As I respond to you I thought of another one: I didn’t mention all the wishes and messages I saw posted on Facebook!

  4. Debbie Kunen Said:

    Debbie wrote on Facebook: More postcards with photos.

  5. Jeanne Byington Said:


    I didn’t think of the flat cards as postcards because the ones I got came in envelopes and some had messages on both sides but in effect, that’s what they are.

  6. Jeanne Byington Said:


    Thank you. We had a lovely Christmas.

    I think we also got fewer cards this year but then we sent fewer cards. When I don’t hear from someone I worry. Often their note doesn’t get through. This year the USPS insists on the sender including the office suite or apartment number or the letter is returned. That happened in a few instances.

    I’m very fond of some people I only hear from at Christmas. They come from different stages in my life: College, Air Force wife, people who have moved away, former clients turned friends. It doesn’t make me any less fond of them because we’re silent the rest of the year. Our lives have taken other turns. And I’m not one to pick up the phone to chat. Once I get home at night and after dinner, I’m not in the mood. Never have been.

  7. EAM Said:

    EAM wrote on Facebook: Agree with Debbie, Cards with vacation highlights and kids in them. Fewer cards are being sent out (more expensive, postage, time etc.). My rule also this year was that I needed to have at least one conversation with them to send out a card.

  8. EAM Said:


    Card stores and discounters like TJ Maxx sell Christmas cards at great discounts after the 25th. They end up costing less, I’d guess, than the custom postcards you and Debbie refer to, though I’ve not had these printed so I might be very wrong. And if space is an issue, this option might not be feasible. As I wrote in my response to Debbie, none of the flat cards arrived as postcards so there was no saving on an envelope or on postage, which often is the greatest expense and going up, I understand.

    As I responded to ASK, I might not send a card to people I’m in touch with and I make more of an effort to reach out to those who don’t know what’s new with me.

  9. Lucan Said:

    A dear friend died a couple of years ago. He and his wife always used to send a beautiful renaissance painting as their card, and with him gone I thought I wouldn’t be seeing one again. Happily, a few days ago, I looked at the mail as my wife was sorting through the incoming cards and there was a glorious Madonna! I exclaimed, “Vito!”

    Sure enough, his wife had continued their tradition. I’m pretty tough about such things usually, but this touched me.

  10. Jeanne Byington Said:


    I hope you let Vito’s widow know. Sometimes I wonder whether anyone cares whether or not I send them a card. I hope that people know how much I appreciate the ones we get.

  11. Debbie Kunen Said:

    Debbie wrote on Facebook: I send cards to keep in touch. This year I sent 60 cards and have a few more to mail, but I also did a little fundraising for the nonprofit where I am on the board. Surprisingly, a few people sent contributions. I also keep a list with the year so I can keep track of who sends to me.

  12. Jeanne Byington Said:


    At the bottom of my Christmas card list that I keep in a doc in my computer I write highlights of notes from friends with whom I correspond only at this time of year so I remember the name of a new child or grandchild, where they have travelled, or health news so I can refer to this info in my note to them next year.

  13. Lucrezia Said:

    No. I don’t pay attention to these things. I’m in disgrace — Forgot to send any cards – Christmas flew by this year :((

  14. Jeanne Byington Said:


    I agree about Christmas flying by….but you may want to send notes of some kind so people know you’re fine and dandy! This year I sent only a few lines due to time constraints when normally I write a nice note to each person who hears from us only at this time of year.

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