Service of Late Night Shopping Online
January 12th, 2020
Categories: E-Commerce, E-tailing, Technology, Timing
Erica Martell suggested this post after buying a vacuum cleaner late one night that, she wrote, she’d been thinking about for some time. A few days later, I fell for a drastic discount on a Marimekko jumpsuit. Martell continued: “People have some interesting late-night shopping habits.”
Mary-Ann Russon, BBC News business reporter wrote “New data from the John Lewis Partnership Card shows that one in 15 purchases are now made between the hours of midnight and 06:00.
“The research shows that the number of purchases made in this period rose by 23% in 2018, compared with 2017.
“Retail analyst Chris Field told the BBC that technology improvements have prompted this new trend.
“‘It’s partly to do with the more recent generations of mobile phones, and the retailers are becoming much more sophisticated,’ he says.”
We’re not speaking peanuts. According to optinmonster.com: ” Online shopping is growing so fast that the global online shopping market size is predicted to hit 4 trillion in 2020. And in the US alone, we’re expecting to have 300 million online shoppers in 2023. That’s 91% of the entire country’s population!”
In the infancy of QVC, a colleague bought drawers full of jewelry. I missed that temptation. There’s something else about looking at fashions on my phone during a boring TV show or commercial. The compelling photos and ease in buying are part of the attraction.
At what time of day do you buy online? Should you stay away from websites that sell items that might be tempting to you when you’re tired?
I cannot tell a lie….I’m abducted to a website called Wish! They sell everything anyone could ever want but don’t need. All the items come from China. I have more costume jewelry than I’ll ever wear. Clothes…always buy at least two sizes bigger than you wear. I don’t buy anything that costs more than $5 because if it doesn’t work I’d have to send it back to China. Like that’s going to happen. Most likely sending it back would cost more than my purchase. My credit card statement has Wish listed on it more than anything else! You’d be amazed how quickly those little purchases add up to a lot of money. Shopping on line for me has become an easy way to get things done and not have to worry about traffic or parking. I need a support group for Wish addicts. So you have my confession. Excuse me now because Wish is whispering in my ear.
Shopping 24/7 has its advantages. I suggest going online to explore, since selections may be larger and/or more available than in a store, then calling in one’s selections. This way one thwarts those fishing for personal information. Stores will also accept online codes and promotions. Last month I called one whose 40% sale had expired. Polite begging brought about desired results.
Tom wrote on Facebook: I think one should buy only when they feel they are properly disposed to do so, not when tired, in a rush or in an emotional state.
Tom,
And with a glass of wine nowhere near smartphone or computer! I keep thinking of silent auctions lubricated for success by an open bar.
Jackie wrote on Facebook: Best time for online shopping is insomniac shopping! Love the 24hr Walmart too!
Helen,
Good strategy. I wonder what jewelry and fashion for $5 look like! I also dread having to repack and return items. I have some ill-fitting clothes as a result! Like you, my online purchases are all well under $50 for the most part.
Lucrezia,
Never thought of that strategy which sounds valid giving all those nasty hackers trying to pry personal information from each and every one of us.
Jackie, What’s the difference between 24 hour Walmart and any other site? They are all “open” 24/7.
Never shop at night. Buy clothes, shoes, books on Internet. Do very little local shopping.
I tend to shop whenever I sit down at my computer, sometimes during the day, sometimes at night.