Service of First Impressions
June 24th, 2010
Categories: Assistant, Changing Your Mind, Cheating, Deception, Disappointment, First Impressions, Pressure, Suspicion
How reliable are your first impressions? Mine can be feeble. Whether good or bad, I’ve been happily or unhappily surprised by some.
When it comes to people, lively eyes are important to me and these are evident on a first meeting. I eventually admired one young assistant whose eyes were expressionless–almost dead. My first impression of him was “blah to the extreme.” He was one of the best and fastest writers I’ve worked with and funny and bright as a bonus. [Don't worry, it's not you-we don't know each other anymore.]
On the other hand several smart, amusing people, [some I thought were friends], turned out to be crooked, untrustworthy, sleazoids. One was caught with his hands in the coffers of the agency we worked for.
In this economy, I fear that we must brace ourselves for more of the latter.
And it’s not only people. Well known brands sell out and if you’re not paying attention, you’ll fall for a great price for what once was a reliable brand and end up with overpriced junk. Recent toaster and electric toothbrush purchases are two examples. Either a company is cashing in on its reputation, which is usually a death knell, or it’s fooling itself that licensing a lesser quality line won’t affect its higher-priced brand. While my first impression of the item on a store shelf with moderate price tag may be “Wow!” like the men in the Staples TV commercial, if my experience is poor, I scratch the brand from my “to buy” list forever.
I tried to buy some vacuum cleaner bags on line yesterday and when I got to checkout, there was a form almost as long as a mortgage application. I clicked offline and called the toll-free number. Buying on the phone cost $2 less [on an $18 item] and the customer service person was an American who repeated all the numbers and addresses flawlessly. My impression had been that it would cost less for me to do all the work myself even though I was giving this company my email address–the passport to sending me countless emails about promotions and new products evermore. Go figure.
While I think of myself as street-smart, at times cynical [though occasionally gullible and trusting], I haven’t concocted reliable antidotes to people or companies that make their livings trying to cheat me by manipulating my first impression. Do you have any remedies or foolproof detection devices that weed them out?