Service of Trust
February 21st, 2013
Categories: Medical, Pharmaceutical, Trust
This blog doesn’t usually pinion a brand by name, but when it is number five in a list of most trusted, and when its executives have done something dastardly and incomprehensible, I make an exception to my blog’s policy.
I read in David Reich’s post, “Who do we trust,” on his “my 2 cents blog,” about a Harris poll of 19,000 people at random who felt that Amazon was the most trusted brand and the rest were, in order, Apple, Disney, Google, Johnson & Johnson, Coca-Cola, Whole Foods, Sony, Procter & Gamble and Costco.
I am shocked as much by the deed as by the cavalier attitude by management about something that takes so long to gain and a second to lose: Trust. I am appalled by yet another heartless business decision made by people who obviously have zero empathy about the pain and suffering they cause others.
Here’s the story:
“The note sent by a doctor to several executives at Johnson & Johnson was blunt: an artificial hip sold by the company was so poorly designed that the company should slow its marketing until it understood why patients were getting hurt,” Barry Meier wrote in a February News Analysis piece The New York Times. This was a follow-up to his January front page Business Day story, “Maker Hid Data About Design Flaw in Hip Implant, Records Show.”
Continued Meier in the analysis, “The doctor, who also worked as a consultant to Johnson & Johnson, wrote the note nearly two years before the company recalled the device in 2010. And it was far from the only early warning those executives got from doctors who were paid consultants. Still, the company’s DePuy orthopedic unit plowed ahead, and those consultants never sounded a public alarm to other doctors, who kept implanting the device.”
I recommend that you read the analysis for the reasons/excuses he posits that more doctors didn’t make a fuss as well as his earlier piece where I first read about this nightmare.
I take such a decision personally and feel enraged by it. An operation is scary for most and things can go wrong such as infections or heart failure or unforeseen reactions to the anesthesia. And now and again there might be a kink in a device–mistakes happen. But a manufacturer that lets doctors use something its executives know doesn’t have a chance of working boils my blood.
Draconian as it sounds, I think that in future executives who know about flaws in the devices they manufacture should have one of them implanted in their body or if they sell lousy medicine be forced to take it. It may be the only way to stop such conduct. Fining is useless.
How have we allowed companies to succeed without being expected to exhibit an iota of social responsibility? How do we protect ourselves from such a device being implanted in a friend, family member or ourselves?