Service of Packaging V

March 25th, 2013

Categories: Manufacturing, Marketing, Packaging

Floral Packaging

Packaging has inspired me to jot yet another post, this time inspired by some stunning simple brown bags of flower bulbs [photo above] that caught my eye on my way to buy food at Adams Fairacre Farms in Poughkeepsie. Like the sound of the first ice cream truck’s bell in spring, the images of flamboyant blossoms and simple display on a brisk day at winter’s end attracted me and no doubt many other customers.

Deceptive Packaging 1That’s the only positive packaging example today. I was dismayed by the deception of the iron-on patches made to look as though they took up the length of the paper sleeve [photo right] when in reality, they hardly Deceptive Packaging 2made it to halfway [photo left].

And while I’ve mentioned toothpaste tubes before, I have not been happy living with this heavier-than-standard gauge tube with a silver finish that, for its heft and shine, comes at a higher price. I was duped into thinking it would be better than the typical tube I’ve bought for decades. Half the time the top doesn’t close and when this happens the paste hardens when air hits it [which is a formula problem as the other paste doesn’t do this in the hours between brushings]. I need to search kitchen drawers for something long and thin to pry out the hard stuff that even countless squeezes won’t dislodge. It’s back to the standard tube for me!

Do you have any packaging praises or gripes to share?

 Crummy Packaging

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6 Responses to “Service of Packaging V”

  1. Mervyn Kaufman Said:

    Jeannie,

    When I think of packaging, I think back to one of my earliest visits to MOMA, years ago. Their featured show, at that particular time, was on packaging. On display were literally hundreds of elegantly contrived and shaped containers that begged to be touched and lifted. Yet, this being a museum, there were signs everywhere that said “Don’t touch.”

    As I moved about, I remember being drawn to a particular design that was so elegantly shaped that I couldn’t help wanting to get the feel of it. I was within inches of lifting it off its plinth when a security guard literally grabbed my hand and pulled me away. I was mortified, of course, but in truth the object was created to be touched—that was its purpose as well as its appeal.

    That, I guess, is what good packaging is about: not only containing product but also attracting its intended target (a consumer) to the experience of holding and handling it.

  2. Lucrezia Said:

    No praises or gripes today. As to toothpaste, the appearance of a tube is best considered a non issue. It’s the contents that count. Mine is recommended by the dentist, costs a fortune, but has saved many times that in cavities which haven’t shown up in years. Hope I haven’t jinxed myself. March Madness is in full spate…..GO DUCKS!

  3. Jeanne Byington Said:

    Merv,

    I would have loved that exhibit. I admire creative packaging and applaud a company that spends money to design and produce it. It’s a lost art for many. The shampoo and beauty businesses excel in this.

    On the other hand, if the contents don’t deliver….it’s a waste.

  4. Jeanne Byington Said:

    Lucrezia,

    I’ve used the same brand of toothpaste for eons and thought that a packaging innovation would be worth a try. I was wrong.

  5. Scott Ossian Said:

    I’m as susceptible as the next fellow to pretty pictures, but I must write that for me the most attractive packaging in New York City is put together by Pisacane, an old fashioned family-run fish monger on 1st Avenue, which sells primarily to restaurants. All it is, is plain, quality white paper and clear plastic bags. But boy!, do they reek of cleanliness and freshness.

    It is a joy to go to their shop and watch these skillful men–and they are always the same men year in year out–clean, prepare and beautifully wrap the fish. They would no more stint on the quality of their paper than sell you a fish that wasn’t fresh.

    Pisacane is a nostalgic reminder of a better time, when you got your meat at a butcher, your bread at the baker, your vegetables at a green grocer, the dairy delivered your milk and butter to your door early in the morning, and they all cared about what they sold.

    Give me that white paper over fancy wrap any day!

  6. Jeanne Byington Said:

    Scott,

    I see what you mean and the simplicity and earnest packaging you describe is charming.

    I once received a bouquet of flowers when ill. It arrived in clear cellophane with a cascade of multicolored ribbon from two sides. The packaging was as stunning as the flowers. I’ll never forget the gift or the giver.

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