Service of an Expert Salesman
April 8th, 2013
Categories: Automobiles, Customer Care, Customer Service, Sales
When an improved product and expert salesman mesh, it’s a pleasure to spend money. For a service fanatic, it’s poetry to behold–like dancing with a star.
This happened to us the other week when Barry Lang from Audia Motor Sales in Millbrook, NY called to tell us our lease had expired on our Chevy Malibu. My husband Homer Byington, not a car enthusiast, was impressed by the negotiation. He said, “I knew I had to do something about the lease, and Barry got to me before I reached out to Audia. There was plenty of time to make a decision: Buy the car we’d driven for three years or lease a new one.
“He could tell I was technologically illiterate and conducted his sales pitch in language I could understand,” said Homer. “He also priced his offer competitively, not taking advantage of me.” Homer had checked with a family member in a related business who confirmed the lease price was fair.
Meanwhile, while we liked the 2010 Malibu we turned in, it had its faults, every one of which was addressed in the 2013 auto. The designers reduced the size of the side view mirror that previously had been so big that at certain angles I had to practically stand up in my seat while making a left hand turn for fear of running over someone hidden behind the device. The windshield seems bigger and the rear headrests smaller increasing visibility. Chevy also removed a lump that housed a break light at eye level for the cars behind, which took away rear window visibility for the driver. And it added handles above each door as a standard feature and enlarged the glove compartment.
Back to Barry. He was patient with our questions, explaining how the car’s Bluetooth system worked and other features basic for most but unfamiliar to us. We took a week to decide whether to buy or lease again and a car in the color we liked–a blue/gray–was still there on our return. When we noted this Barry said he’d reserved it for us.
We’ve written previously about how friends and family members have been treated dismissively and disrespectfully by showroom staff selling highfalutin brands with hefty price tags. We don’t think Barry could make someone feel diminished; arrogance isn’t his style yet he could sell high end products with equal success.
If you drop in to Audia Motors, my bet is that one of the Audias will be there. One brother, Peter, chatted with us briefly last Saturday before we signed up and this Saturday Bob handed me my permanent NY State registration. During the week someone at Audia had paid for and picked it up at Motor Vehicles.
Can you share a boast about a similar sales experience for any product?