Posts Tagged ‘DirecTV’

Service of False Advertising

Thursday, April 9th, 2015

Free Pizza Blackboard

Driving down the street in the small upstate NY town of Millbrook I saw the sign above. Because I was watching out for pedestrians and hoping the traffic light wouldn’t change, my eye only caught the words FREE PIZZA, which was what the restaurant wanted me to see. I had to stop because the light was now red and I then saw what else was written on the chalkboard: That what is “free” is Wifi and that their pizza is “awesome.” The sign may have been an attempt at humor but it annoyed me enough for me to change my luncheon plans that day.

DirecTVKatie Lobosco wrote about a swindle in “The FTC has charged DirecTV with fraud, claiming that it misled customers with its popular 12-month discount package,” on money.cnn.com. According to Lobosco, “The satellite company advertises a 12-month plan for as little as $19.95, but fails to make it clear that a two-year contract is required, according to the Federal Trade Commission. That means customers are getting stuck with a longer contract than they wanted. What’s worse: The package’s price jumps in the second year by between $25 and $45 per month. Customers that try to cancel early are hit with a fee of up to $480, according to the complaint.”

I recently fell for a promotion. The monthly charge is $40+ more than I thought it would be once the rental of this or that piece of essential equipment and the taxes and other fees are added in. We have a two year contract and I fully expect the price to reach the stratosphere as soon as the contract is up.

Used car salesmanI’ve written before about my grandfather who was the first to draw such chicanery to my attention when I was about eight. I saw banners touting unbelievably cheap car prices and Grandpa mumbled that those were for cars without steering wheels and brakes and that the charge would be far higher if you wanted those essentials in your car.

Laws and regulations aside, this technique is ancient, tiring and off-putting. It focuses on tricking people into immediate sales with no view to the long term. What’s nutty is that the restaurant makes good pizza and DirecTV [which we have upstate] and the company that provides a phone/TV/Internet package we now have provide quality products as well. Why do they need to stoop to such measures? Have you felt fleeced by or noticed similar shady sales practices that irritate you? Have you changed your mind about buying a product or service as a result?

Bait and switch

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