Service of When Simple Things Confuse
Thursday, November 9th, 2017
I wonder if I live on a different planet sometimes. To illustrate what I mean, I’ve photographed a few signs and a sales pitch that I’ve recently noticed or received. I cover communications—mostly poor–in many of my posts.
On a bus at night this week I looked up from what I was reading to see where I was. I admired the new lit street sign [photo above], but from where I sat, I could only see the Avenue—the street number, which is what I needed to know, was hidden. Did the designer think of that?
I know why real estate people do it, because the avenue may have more cachet as an address to the building owner, but it has always confounded me when a door that opens many paces up a NYC street has an address referencing an Avenue. I’m surprised that it’s allowed. The photo, right, shows 350 Lexington Ave. quite a bit up on 40th Street facing west.
I got a letter from Stig Abell, whom I don’t know, asking me to subscribe to the TLS with not a hint of what it was anywhere. I bet every reader of this blog knows what TLS is but on arrival home late one night, I didn’t. Because I was planning to write this column, instead of tossing the letter immediately, I looked it up: The Times Literary Supplement. I guess it was one of those “If you have to ask, you’re not worthy of it,” sales pitches.
I didn’t snap a shot of a poster that was at bus stops all over town a few months ago—and I couldn’t find an image of it on the Internet either so you’ll have to believe me. It told the reader to fly out of EWR because of convenience etc. I’ve lived in NYC most of my life and had no idea where EWR was so the poster was wasted on me—I’ve never been good at acronyms anyway. I later learned in a Facebook conversation that it refers to Newark Airport as well as why the airport uses the letters EWR. Because the letter N is reserved for all things Navy, it cannot be used to identify airports. EWR refers to some of the other letters in the word nEWaRk.
Have you been left in the dark due to confusing signs or mysterious sales pitches?
