Posts Tagged ‘Humane Society’

Service of Typos That Can Hurt

Thursday, February 1st, 2018

Photo: techslides.com

Not all typos are equal, some being more high profile than others.

In spite of best efforts I’ve made typos here since I launched the blog in 2008: Readers Lucrezia, ASK and CG can tell you as they’ve rescued me [no surprise as they were a reporter and two magazine editors, respectively]. I am super careful with the work I do for clients. I re-read my material countless times if there is time. Some clients have eagle-eyes but I’m especially careful with the copy I use for those I detect don’t pay much attention to what they approve. I’m also good at catching errors in others’ copy.

White Out for the White House

Photo: adage.com

Guests to this year’s State of the Union address received a ticket to the “State of the Uniom.” Printed by the Office of the Sergeant at Arms and Doorkeeper, this isn’t the first high profile typo on behalf of an administration for whom details don’t much matter.

Jason Silverstein at the New York Daily News reminded us of the Trump inauguration poster “No dream is too big, no challenge is to great…..”

Photo: thehrdigest.com

In addition to countless errors by the First Tweeter, Silverstein listed a White House public schedule which spelled the British Prime Minister’s name three times “Teresa May,” instead of Theresa May. Silverstein took delight in noting that the Teresa version is the name of a porn star. The White House Snapchat account referred to “Secretary of Educatuon Betsy DeVos” and a press release about Israel and Palestine referred to “lasting peach.”

Staff is loosey goosey about spelling names: Schaub instead of Walter Shaub; John instead of Jon Huntsman; Human instead of Humane Society; Once instead of Air Force One.

Clean Up Your Act

Photo: ragan.com

At Home Depot last Saturday I pulled over a very nice associate to confirm what I saw on a sign printed on copy paper taped to a giant pile of 8-Pack double rolls of Bounty: “was $14.97,” in small type and in giant type “now 16.97.”

We joked about it —“oh good!” I said; “I get to pay $2 more!!”—and after speaking with his supervisor on the phone to report the goof he walked me to the cashier to get me the $14.97 price because the barcode was set at the higher amount. I was there late afternoon and wonder how many hours or days the sign was there before someone noticed!

Skin in the Game

Photo: pophangover.com

According to statisticbrain.com, 14 percent of Americans—45 million—have at least one tattoo, the largest percentage falling in the 26 to 40 age range. A small one costs $45 on average and a large one, $150/hour. Annually, we spend $1,650,500,000.

The important statistics for this post are the percentage of people with tattoos who have covered up one with another–5 percent—and the 11 percent who are either getting or have already had one removed. The website doesn’t conjecture the reasons but my guess is either a girlfriend/boyfriend name change or an irritating typo.

In a skip though Google, there’s plenty of coverage of the latter. These are just a few of 38 posted in one site:

  • “Only God will juge me”
  • “You only life once”
  • “Believe Achive”
  • “My mom is my angle”

Have you made—or seen—glaring typos? Do you think that technology—auto-correct or overly complicated templates, for example—is to blame? Do you see more mistakes today than in the last 10+ years?

Photo: blog.hubspot.com

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