Posts Tagged ‘KPCC’

Service of Nightmare for a Bride: What You Don’t Anticipate is What May Go Wrong

Thursday, July 20th, 2017

1930s wedding dress. Photo: nafdress.com

Last weekend an NPR segment made me cringe for those involved. Bill Chappell’s headline sets the stage: “Brides Scramble For Dresses And Information After Alfred Angelo Stores Close Abruptly.” Brides and their attendants who’d bought and paid for their gowns at the chain’s 61 stores—as well as the chain’s [unpaid] employees–were given little if any warning, according to Chappell.

The 80 year old business, started in Philadelphia by Alfred Angelo Piccione and his wife Edythe, filed under Chapter 7, so no restructuring will happen, and its headquarters office in Delray Beach has an eviction lawsuit against it.

Photo: richmond.com

Refunds from Alfred Angelo don’t appear to be in the wedding parties’ cards. As important: What to wear? Chappell wrote: “To help those who might not get their dresses, some former brides are now offering up dresses for free — and member station KPCC in Southern California is using the #dressmatchmaker hashtag to orchestrate dress exchanges.” Others are sharing contact information of seamstresses they learned were altering dresses.

Customers of the Tulsa, Okla. branch are lucky. Employees there, knowing that they probably wouldn’t be paid, opened the store anyway and planned to ship dresses to brides. In addition, they weren’t charging if money was still owed on a gown.

One bridesmaid who expected to wear her gown in a fall wedding “told KPCC that when she called Visa about the situation, ‘They said that if the company doesn’t follow through then they will give me my money, and they will go after Alfred Angelo.’”

In subsequent coverage, Peg Brickley and Michelle Ma wrote in The Wall Street Journal that the reason for the failure is [still] unknown and acknowledged that at one time the business was “considered one of the top bridal designers in the country.” The gowns were “priced in the midrange, where most of the money is spent,” according to an industry research firm.

The article reported that retailers, both online and actual, that depended on the manufacturing and wholesale divisions, were also both surprised and left in the lurch. While competitors anticipated an immediate uptick in business, one may have spoken for many small wedding dress enterprises when she expressed concern for the future. She predicted that customers would be reluctant to buy from them for fear that they, too, might go out of business in a flash.

Apart from the biggest hiccup—a bride or groom no-show—or when the photographer’s results fall flat, the wedding glitches I know of, though traumatic at the time, pale by comparison to a lost dress. They range from a florist who shorted the number of bouquets and dashed to get a replacement that didn’t match the others to a mom who left her flower girl daughter’s dress shoes at home. Do you know of other wedding calamities and how they were resolved? How can you protect yourself from similar misfortunes when dealing with a small business?

Photo: pinterest

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