Posts Tagged ‘Malibu’

Service of Say What? Inadvertent Impressions Businesses Make

Thursday, July 12th, 2018

Photo: gofindtheothers.com

It’s not hard to find businesses that mean well but do their customers or themselves little good with their marketing efforts.

The Grass is Greener….

I couldn’t stop the car last weekend to snap a shot of a scruffy looking property with a small sign on the remarkably unkempt grass that promoted a lawn care business. Made me sad for the business.

Divorce Auction Style

A postcard advertising a “Divorce Liquidation Auction” would have done well to omit the words “Have Fun.” “Fun” didn’t go with the headline that indicated that two people had to sell their belongings due to an unfortunate situation. On the reverse side of the card we read that the couple had been married 20 years and had travelled a lot. I know: I’m thin-skinned, but when I saw the card I envisioned vultures circling a carcass looking for spoils. Not fun.

Warning: Read But Don’t Look

Our 2018 Malibu flashed a warning on the dashboard screen. I took my eyes off the road to see that it said “Taking your eyes off the road too long or too often could cause a crash resulting in injury or death to you or others. Focus your attention on driving.” Struck me funny.

I have driven the car since May, and find that the over-sensitive screen is a dangerous distraction as well. I barely touch it and something changes—like my favorite radio stations. I end up with links to three of the same instead of the selection I’d originally made.

I’ve given up using the address book transferred to the car from my mobile phone. As I scroll through the names with my finger touching the screen as gently as possible, I must press too hard because I mistakenly call two to three people before tapping the person/number I want to call.

I’m also fearful that General Motors and probably the world now have all the phone numbers of everyone I know or knew.

Head-Scratcher

Actor Sofia Vergara plays Gloria Pritchett on the TV sitcom “Modern Family” on ABC and also stars in Head & Shoulders shampoo commercials with her son Manolo and other family members. I like that she gets Proctor & Gamble to include her relatives but the twist in the current commercial is mean. Vergara exclaims how soft Manolo’s hair is, runs to wash hers and then shoves herself on to his chair and takes over. A mom that steals a scene from her kid: Not funny and gives the wrong impression. And I don’t think Vergara is a nasty person.

What marketing slipups or miscommunications have you noticed lately?

Sofia Vergara and son Manolo

Service of Leasing a Car in a World of Hackers

Monday, May 7th, 2018

2018 Malibu

A friend was refused a credit card offered by a cashier along with a special promotion at a store she frequents. She has a top credit rating. The cashier didn’t explain why her application was declined and she’d forgotten that she’d frozen access to her credit reports.

I, too, was tripped up by a frozen credit report. This post is to remind folks who protected themselves from the Equifax debacle or who froze their reports for any other reason to remember they’ve taken the step and to tuck the PIN numbers from credit services in a handy place.

Photo: nextbigfuture.com

In my last post I wrote about my experience identifying myself to my auto insurance company when we were leasing a new car. I didn’t remember which PIN number they were asking for—I have so many for that company–and ran into a second wall when my answer to “What’s the name of your child?” was “I don’t have one.”

Turned out we weren’t out of the woods once we’d cleared the insurance hurdle.

Starting from the beginning, we were at Ruge’s Chevrolet in Millbrook, N.Y. the last Saturday in April. We’d become, uncharacteristically, the kind of indecisive customers salespeople must detest. We finally leaned in favor of one model, but didn’t care for the color of the car on the lot. Fire engine red isn’t us. So we chose a different model.

I’m not used to being this finicky. Our salesman of many years, Barry Lang, was cheerful and patient as we zigged and zagged and although he didn’t show it, he must have been happy to see us leave [while wondering: “What happened to them?”]. It wasn’t the last of us. We had an appointment to pick up the new car Monday morning—the day the lease on our other car expired.

Barry Lang, Ruge’s Chevrolet

Not long after we left, Barry called to ask me to lift the freeze I’d put on my credit file at TransUnion. He gave me all the information I needed to reach them and I immediately tried online as the office was closed until 8:00 a.m. Monday. But my social security number was not in the system. [I knew that wasn’t accurate!]

When I updated Barry, saying I’d return to the city to retrieve my TransUnion file Sunday and grab the earliest train north Monday morning, he told me to relax, to stay put and to enjoy the weekend in the country.

Monday 8 a.m. I answered all the questions of the TransUnion agent until he asked for my PIN number. When you freeze your account, you get this number in a letter mailed to your official residence. I was sunk. The number was in the city. I was 90 miles away.

In the end, I was lucky: I reached David Reich, an associate whose office is next to mine and who was at work early. He found the paperwork and PIN and I was back in business.

The rest of the procedure at Ruge’s was seamless. Barry showed me what was new about the car. In fact, he shot me an email a few days afterwards urging me to contact him if I needed a refresher about the new technology or features. The new car has no key, for example. I start and stop the car by pressing a button.

The glitches were my fault. Remembering how smoothly everything had gone in previous transactions either buying or leasing a car from this company I came unprepared. The hiccups were caused because I’m not yet used to how I’m forced to protect myself from hackers. I didn’t come armed with the appropriate PIN numbers.

I’m grateful to TransUnion for protecting me from potential scofflaws as, no doubt, is my friend, even though she couldn’t glean the goodies offered by the retail store’s promotion.

Have you been blocked from making a purchase because of a credit report freeze or didn’t you freeze yours? Have you found it more complicated than previously to make large purchases involving credit these days?

Photo: 123rf.com

 

 

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