Posts Tagged ‘National Retail Federation’

Service of When the Tail Wags the Dog: Over-Empowered Kids

Thursday, August 3rd, 2017

Photo: tcw.com

Picture this: It’s 2030 and an intern where you work slams her phone on a table, demands that the company summer outing be at an amusement park, not at the venue described in the text she just received, and flounces out of the boss’ office. Or maybe a nubie objects to the upcoming move and complains loudly to management that the new location is inconvenient for her.

“Fat chance,” you predict.

If some of the scenarios Jennifer Breheny Wallace described in her Wall Street Journal article are accurate, these instances could happen when the children she wrote about are let loose on the world as young adults. The days of “the tail doesn’t wag the dog,” no longer apply in some families whose kids rule every aspect of the roost.

Photo: educateempowerkids.com

Wallace warns that a democratic approach—where every member of the family, regardless of age or experience, has an equal vote in major decisions–isn’t such a good idea. [You think?]

In “Children Should Be Heard, but Only So Much–Children now have much more influence over family decisions, but parents need to be wary of giving them too much sway,” Wallace writes about one set of parents who put the purchase of an apartment on hold until they could get the approval of their six year old. Kids in other families determine where the family goes on vacation.

“‘Modern parents want their kids to feel included and empowered, so nearly every purchase is now a family decision,’ says branding strategist Bill Goodwin. In a recent National Retail Federation survey of more than 1,000 parents of Gen Zers (the generation born after 1995), 67% said that they solicit their child’s opinion before making family purchases, and 59% said that they won’t buy something if their child doesn’t approve of it,” wrote Wallace.

Photo: 510families.com

Richard Weissbourd of the Harvard Graduate School of Education told Wallace that there are benefits to letting kids know parents value their opinions such as in picking a restaurant. “But when it comes to making major purchases (such as a house) or determining family priorities (such as deciding whether to travel to see extended family or go to Disneyland), he says that a parent’s wisdom should prevail.”

Weissbourd observed: “Unfortunately, some parents now rely on their kids to fill the void of where a friend should be.”

Photo: modernmom.com

Wallace continued: “Children need to be taught to make sacrifices and not to assume that others will organize their lives around them, which can lead to entitlement, says Dr. Weissbourd. For example, if Saturdays are spent engaging in a child’s activity, then on Sundays, bring your child on family errands,” she wrote.

“Empowering children to make decisions about their own lives teaches them valuable life skills, such as how to take responsibility for themselves,” psychologist Laura Markham told Wallace. She referred to picking a sport or clothes. “However, when it comes to decisions that affect the overall family, “Parents should have the last word.”

Parents who hand over the reins to young children mean well but can it end well? Do you know families that operate in this way? Has the age of reason moved to six from 13—recognized by major religions–and isn’t 13 on the young side to know the best place to live or vacation?

Photo: ca.news.yahoo.com

Service of Free Shipping & Returns

Thursday, October 15th, 2015

delivering package

Loretta Chao wrote “More Retailers Offering Free Shipping on Returns,” which caught my eye because I’m spoiled by online retailers who swallow the cost of shipping back and forth instead of foisting the charges on me. She wrote in The Wall Street Journal: “About 49% of retailers now offer free return shipping, according to a new study released this month by the National Retail Federation, underscoring how companies that had long been resistant to footing the bill for returns are being forced to do so by their customers.”

I see shipping as an e-tailer’s cost of doing business just like rent in often expensive neighborhoods and the salaries of sales associates are costs that standard retailers shoulder. I’m irritated when an e-tailer asks for a minimum purchase that’s too high–like $100–to qualify for free shipping and I pass on the opportunity if I only need $39 worth of goods. If there’s a generous sale involved, I can accept a minimum order without gripe.

ecommerce fulfillmentThose in e-commerce would do well to guarantee free returns, even if they charge for the initial shipping, or people may increasingly be reluctant to buy more than commodities. Sizes of clothing and shoes are zany and the vase you thought Aunt Irene would love may not be a fit. It’s inconvenient enough to repack a box and deliver it someplace without adding the insult of another charge.

“The added costs will put a strain on retailers gearing up for the peak holiday season, which historically is followed by a surge in returns,” wrote Chao. “In January, returns were up 15% over average return rates for 2014, and the volume is growing, Mr. Jindel said.” Satish Jindel is president of SJ Consulting Group Inc. and shipping data firm ShipMatrix Inc.

Another industry expert, Chris Dunn said that in the past e-tailers thought people simply wouldn’t return things so they didn’t have to worry about offering the service. Chao quoted Dunn: “‘They’re starting to realize that you’re still going to return, and you’re not going to buy from that retailer again.’”

Do you pay attention to shipping costs when you buy online? Have you ever balked when you’ve seen what the shipping costs will be even after taking the time to identify what you want and fill out all the charge and address information? If you’re buying something that needs to fit a person, a bed or a window, or a gift that someone might want to exchange, do you cancel an order if you, or the recipient, must pay to ship the return?

 carrying package

Get This Blog Emailed to You:
Enter your Email


Preview | Powered by FeedBlitz

Clicky Web Analytics