Service of Logos that Give the Wrong Message: They Don’t Communicate
Thursday, October 3rd, 2019
Photo: Deirdre Wyeth
You can’t read some logos and others give the wrong message. One awning featured a spelling error. You’d think folks would take better care of these crucial and basic marketing tools.
Deirdre Wyeth posted on Facebook the logo above that advertised a nail and spa salon in her neighborhood. Its name remains a mystery as it’s impossible to decipher the script.
I followed a friend to a restaurant bar on Manhattan’s west side to hear jazz and as I entered, I couldn’t decode its name on the awning in the time it took to slip inside. The orange card–photo right–with its disturbing italic font provides a clearer clue [but is it Sugar or Suggr?].
I felt sorry for the bistro on the upper east side that the windows indicate didn’t make it. I snapped a shot of the awning [photo left] from the bus. The logo for “Le Paris” was OK but the owner of the supposedly French restaurant didn’t know how to spell bistro. Maybe the chef didn’t know how to make French bistro fare any better than the owner knew how to spell a standard French word.
The captions were as funny on the “Bad logos” post on firstwedesigner.com as the logos are faulty. For the dentist’s logo [above right] the author wrote: “That looks like a lot more going on than your regular cleaning if you ask me.” And another logo, for The Detail Doctor, stood out from the many on the website[below]. The caption: “Based on the sketch of this car, seems like this doctor needs a better understanding of the word detail.”
Do you think that poor logos happen when a business owner hires his/her kid, friend or in-law to save money? Have you seen memorably bad ones?
