Posts Tagged ‘Waldorf Astoria’

Service of No Room for Sentimentality in Business: The Plaza and Eloise

Tuesday, September 5th, 2017

The Plaza Hotel is for sale again. It’s natural for things to change yet it still makes me sad to see what’s happened to this landmark which launched a trend to transform legendary NYC hotels into condos. The Chinese owner of the Waldorf Astoria has followed suit: Condo owners, not hotel guests, are the focus of both former hotels.

In an article, “The legendary Plaza Hotel is, once again, up for sale,” on curbed.com, Amy Plitt wrote what she called the short version of the hotel’s ownership history: “Let’s revisit how the hotel got here: It’s had many owners over the years, including the Hilton clan and current president Donald Trump; El-Ad purchased it in 2004, and led the conversion of more than 100 of its hotel rooms into luxury condos. In 2012, Sahara Group purchased a majority stake in the company, valuing it at about $575 million. But things spun out of control quickly for the firm and its president, Subrata Roy; after defaulting on loans, Roy was imprisoned in India, and Sahara was said to be shopping the hotel around to help get him out of jail. (WSJ says he’s been out on parole since 2016.)”

Photo: theplazany.com

A memorable childhood birthday–tea in the Plaza’s Palm Court–and subsequent visits there in its heyday were always a treat for me as were weddings and posh business and personal events in the ballroom.

Fondness for the hotel and for its most famous fictional guest, Eloise, was why I visited–and enjoyed–the “Eloise at the Museum” exhibition at the New York Historical Society [open through October 9, 2017]. It was a charming celebration of the character, books about her as well as author Kay Thompson and illustrator, Hilary Knight.

Ms. Thompson was a piece of work and would have fit well in the self-centered, cutthroat business atmosphere in which some find themselves today. According to Wikipedia, “in 1964 Thompson was burned out on Eloise; she blocked publication and took all but the first book out of print.”

Wikipedia coverage about illustrator Knight—who at 90 writes, draws and lives in Manhattan–shed additional light: “The live CBS television adaptation on Playhouse 90 (1956) with Evelyn Rudie as Eloise received such negative reviews that Kay Thompson vowed never to allow another film or TV adaptation.” She didn’t care about the financial impact on Knight that closing down the book publishing element had. In addition to lost royalties for the Eloise books–he also illustrated Eloise in Paris, at Christmastime and in Moscow–while Thompson was alive he also didn’t see a cent for the illustrations he had created for “Eloise Takes a Bawth,” which was scheduled for publication in 1964. It saw the light of day 38 years later.

Do you have memories of The Plaza Hotel? Did you read the “Eloise” books as a child and/or to children? Is the Eloise appeal to NY children only? Why do some books capture generations of children’s attention–is it the story, the illustrations or a magical combination?

Service of Leave it Alone, Already

Monday, July 11th, 2016

Waldorf Astoria

Waldorf Astoria

I thought, “Why did they have to pick on this house to ruin?” I’ve written before about the Brooklyn Heights house that had one thing going for it: All of the original plaster and woodwork were intact, which was unusual. We didn’t get the house but revisited it during a house tour. The new owners had stripped away every trace of original architectural element and transformed the 19th century brownstone into a 20th century monument to the innocuous and bland.

Wall Street Journal Urban Gardner columnist Ralph Gardner Jr. similarly mourned the news of the Waldorf Astoria’s conversion to condos and reminded us of the Plaza’s—that took the soul out of the place. In “Another Condo-Conversion Casualty The Waldorf Astoria is going the lamentable way of the Plaza,” he spells out his prediction.

He pointed out that Paris and London have their grand hotels and now New York no longer will have any. Like fortunate people of a certain age who grew up in NYC or visited, he reminisced about having lunch at the Plaza with his father when he was a child. I remember tea with my mother.

Vintage photo of Plaza Hotel. Photo: boweryboyshistory.com

Vintage photo of Plaza Hotel. Photo: boweryboyshistory.com

“These days the Plaza feels like the victim of some genteel version of a neutron bomb—the property remains intact but the people are largely missing.” Gardner wrote, and he asks: “Aren’t there enough shiny new billionaire condo developments rising along 57th Street and Central Park South to satisfy demand? Must we squander our inheritance?”

A few days before Gardner’s article, the New York Post covered the demise of the Campbell Apartment. In “Cocktail Shakeup at Grand Central Terminal,” Julia Marsh and Laura Italiano reported that the 1920s glam office-turned vintage bar–and Mark Grossich—lost the lease after 17 years. Grossich’s rent was $350,000/year and he offered $800,000 on a 10-year lease, but  Scott Gerber, who said he was approached by MTA advisors and didn’t seek out the property, will pay $1.1 million/year. Grossich said he’d counter offer on the highest bid plus 2.5 percent. He said the MTA told him: “They way overbid you. We can’t do that.”

The reporters wrote that last year “the MTA began aggressively overhauling Grand Central’s restaurants and bars hoping for higher rents and ever-more-high-end lease holders.”

Campbell Apartment. Photo: alamy.com

Campbell Apartment. Photo: alamy.com

After years of neglect, Grossich restored the space almost two decades ago. It had served for a while as a “pokey; a cell for all the wastrels and drifters that came through Grand Central.” He spent $millions. Marsh and Italiano described him as a “master of the timeless, intimate cocktail lounge, temples to single-malt scotch, fine cigars and tufted upholstery.”

The new lease holder “plans to modernize.” Marsh and Italiano described what Gerber—who runs “hip, jangly and galvanic lounges”—has in mind. It will be “something less Brooks Brothers, more limited edition sneakers and Gucci-T-shirts.” He caters to athletes, musicians and celebrities who don’t wear jackets. The space is landmarked, so he can’t touch the walls, ceiling or windows. “But he’s installing a costly new stone bar top, new bar and kitchen equipment, a new heating and air conditioning system.” He’ll add chandeliers, high-tech lighting and instead of big band tunes Gerber promises “eclectic music.”

Funny. Americans travel the world to visit and admire ancient ruins, churches, mosques, estates, chateaux and celebrated historic landmarks but they don’t seem to have the same sensibility about their own history. Increasingly the past is considered fuddy duddy and proponents are fatally old fashioned and terminally wrong. And there are fewer and fewer places for them to enjoy around here. Why is this? Will we eventually be sorry? Will you miss NYC’s last grand hotel? Does the city need yet another luxury condo?

Fendi leather Bugs, $1,000

Fendi leather Bugs, $1,000

 

Get This Blog Emailed to You:
Enter your Email


Preview | Powered by FeedBlitz

Clicky Web Analytics