Archive for the ‘Questions’ Category

Service of Asking the Right Questions

Monday, June 24th, 2013

I’d like to share a few questions to ask in a range of circumstances that might save you from costly mistakes in time and money. Asking the right questions will serve you far better in evaluating a vendor and ensuring a positive outcome than depending on websites that direct readers to the best ones.

Agency

When hiring a marketing, PR or advertising agency, ask to speak with four or five former clients. There are countless legitimate reasons a company changes vendors. The test of the character and smarts of the principals can often be found with those with whom they are no longer associated professionally.

You’ll learn if the counsel was sound and the work top quality; if the account people fit the company’s culture and how responsive they were as marketing needs changed. The fact that an agency is still in touch with its former clients—or isn’t–also says a lot.

Contractor 

Hiring a contractor? Ask for contact information for his/her last three to five jobs. You’ll likely have a more accurate picture of the good and the bad when you call these people for recommendations than if you let the contractor make the picks. My first encounter with a contractor was disappointing and shocking because we thought we’d done our due diligence. We’d spoken with the homeowners and visited nine jobs: Three for each contender. But all the choices of jobs were the contractors’.

Hotel

Booking a hotel with a lineup of ballrooms? Ask who is scheduled for the adjacent rooms and what their entertainment plans and schedules are. This became obvious one night when nobody could hear the speakers in our room because the relentlessly earsplitting band next door wouldn’t take a break even though hotel staff and event producers pleaded with this uncooperative neighbor-for-the-night.

The cocktail hour at another event took place in the generously proportioned hallway in front of the ballroom. The hotel had proposed this concept to all its clients. Trouble was the women at the event on the way to ours were dressed as southern belles, with huge hoop skirts that took up all the floor space. We had a difficult and uncomfortable time reaching our destination. The hotel should have put the belles at the end of the hallway, not near the elevator. Nobody asked.

Buying or Renting a House

Ask about weather anomalies. In North Dakota I lived on an Air Force base in the last house in a line of two family homes. Wind on our–and on all corners–was so fierce that far more snow piled up in our driveway than in anyone else’s.

I wonder how many of these questions are universal and if they would apply in any culture. Did any of them surprise you? Hope you’ll share your tips for questions to ask in these or other instances.

Service of What’s the Question?

Monday, April 2nd, 2012

With $67 billion of student loans in default it appears that some of the borrowers aren’t asking the right questions. Janet Lorin wrote: “Almost two-thirds of U.S. student-loan borrowers misunderstood or were surprised by aspects of their loans or the student-loan process, a study shows.”

She continued, in “Student Borrowers Lack Understanding of Loan Terms,” on Bloomberg.com: “About 20 percent of the respondents in an online survey said the amount of their monthly payments was unexpected, according to the study released today by Young Invicibles, a nonprofit group in Washington that represents the interests of 18-to-34 year-olds. The respondents had an average of $76,000 in student debt.”

In addition, borrowers probably didn’t calculate what their potential salary might be in their chosen field, what the job opportunities are and what the added value would be to attend a private school with its $60,000/year tuition, room and board–taking Georgetown as an example–vs. a state or community college where they can live with relatives. Undergraduate tuition at the City University of New York is $5,130.

How do you Feel?

Meanwhile, the Justices of the Supreme Court are looking at the legality of Obamacare. What they are considering is if there are limits to Congressional intervention in people’s lives. Talk show pundits refer to this question as “Can Congress make you eat your broccoli?” Wonder what the answer will be.

Hot Topic

I heard an articulate spokesperson make her case about tanning beds in a radio interview. She wanted the legislation in her state to follow California where it’s against the law for teens under 18 to use them. Emma Jones on Limelife.com reported on these findings by the Skin Cancer Foundation: “…indoor tanners are 74 percent more likely to develop melanoma than those who have never tanned indoors. What’s more, across the US each year, 2.3 million of tanning bed users are teens.”

Jones also reported:  “California had previously banned minors under the age of 14 from using tanning beds, but allowed those between 14 and 18 years of age to use tanning beds with parental consent. Texas has also banned the use of tanning beds for children under 16, but California’s new bill has made them the first state to set a higher age limit.”

When the MC asked this spokesperson: “How many tanning bed businesses are there in the US and how big a business is it?” she had no clue. Within a minute of hanging up, his producer had the answers. The takeaway: When you are a spokesperson, think of the obvious questions you’ll be asked about the topic you’re covering and keep the answers at hand. It’s so easy to do these days!

How Taxing

On his radio show about money, Ric Edelman was trying to make losers feel better about the outcome of the Mega Millions lottery. He told the audience about a winner of $10 million who divided her winnings: 49 percent for herself, 51 percent for her mother and siblings.

She lost a court case in which she fought the tax man, ending up paying 90 percent of her winnings to gift taxes.

Before picking up her winnings, she should have asked a whole bunch of questions. She’d have learned that the maximum amount of money she can gift someone without paying a gift tax is $13 thousand a year. She’d have been better off to have picked up the winnings with family members as a group. Ric was being funny when he said she should have hired an accountant and lawyer even before buying the winning ticket.

Have you landed in a spot because you didn’t ask the right question or weren’t prepared with the answers?

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