Posts Tagged ‘art museums’

Service of Arts Attendance

Thursday, January 22nd, 2015

Alexander Forbes wrote “Why Falling Arts Attendance Has Major Implications for the US Economy,” in artnet.com. He based his arguments on the result of National Endowment for the Arts {NEA} studies.

Attendance at musical performances—jazz, classical, opera, musical theatre—as well as plays, ballet, art museums and galleries, all of which he called “benchmark activities,” have declined between 1992, where 41 percent of US adults attended at least one, and 20 years later, in 2012. That year, 21 percent visited a gallery or art museum and 33 percent went to any benchmark activity.

Of those who attended an event, 73 percent “said their main reason for doing so was to socialize with friends or family, while 22 percent who wanted to participate in an arts activity but didn’t, say it was because they didn’t have someone to join them,” wrote Forbes.

So who is attending, according to the NEA? “Despite similar household incomes and education, people who call themselves middle-class were more likely to attend the arts than those who identified themselves as working class.” Forbes noted the obvious fact that people who define themselves as working class may be working on weekends and evenings when events take place and museums and galleries are open.

He reported that the misunderstanding by some that arts are “for elites by elites,” is worse than before. “Anti-arts rhetoric has become particularly malignant in the years since the economic collapse with many populist-leaning politicians worldwide attacking the arts as unnecessary luxuries that one percent-ers like to enjoy and make the rest of us pay for.”

So what do the arts contribute to US GDP? Forbes wrote $698 billion in 2012 or 4.32 percent of GDP. Note: He clarified that the figure included film, television and advertising industries along with the usual suspects.

Yet he didn’t point out essential information: What percentage of the $698 billion do TV and advertising represent? [I’m giving film the benefit of the doubt and determining that people attend movie theatres though clearly Netflix sales count in this number.] He compared the total to the construction industry with “only” a $586 billion contribution to GDP and transportation and warehousing–$464 billion.

Forbes highlighted the trade surplus generated by the arts–$25 billion—which, given that we don’t export a great deal these days since we stopped manufacturing much, is significant. He also reported that “for every 100 new jobs created in the arts, 62 new jobs are created, on average, in other industries.” And: “For every dollar of increased spending on artworks, $1.98 of total economic output is created. In the case of museums, every new dollar of demand creates $1.76 of gains.”

Do you think that the impact on this country’s economy of fewer people attending “benchmark arts activities” will be as damaging as Forbes suggests should the downward slide continue? Do you attend such events to socialize? If nobody is free to go with you, do you stay home? Are there other potentially dire consequences of this downward trend?

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