Posts Tagged ‘Len Berman and Todd Schnitt’

Service of Extras

Thursday, September 3rd, 2015

Morning radio talk show co-host Todd Schnitt recently shared his frustration when he was unsuccessful at persuading the server at a well known NYC juice bar chain to top off his $8 smoothie with what was left in the blender container. He noticed the container in a lineup by the sink. Its fate was to be washed after its contents were tossed. He’d taken a big sip of his drink to make room.

Len Berman, his co-host on the WOR 710 morning program and the news director, Joe Bartlett, asked Todd if he’d gotten what he’d paid for. He said, “Yes.”  So that’s it then, they concurred: They didn’t feel he should have received a bonus.

Executive producer Natalie Vacca agreed with Len and Joe and added that had she managed the branch, she’d have suggested that staff use the extra for samples to bring in new customers. Someone observed that at Starbucks there’s little if any leftover and that the manager at the smoothie place should better train the staff in portion control to avoid costly waste.

According to Yelp, there are no more Brigham’s luncheonettes in Boston though Wikipedia notes otherwise. In its heyday, when I lived in Boston, branches were sprinkled throughout the metro area. The restaurant’s milkshake/frappe was spectacular and it came in a large glass, served with  what was left in the metal blender container–the equivalent of almost another full glass of the ambrosia, my favorite being coffee or strawberry.

There are some businesses in which extras continue to happen. Waiters will surprise guests with a free dessert or after dinner drink. At The Perfect Pint, a pub at which I ate lunch quite often this summer, my friends and I received a free second glass of iced tea or Coke, something I’d not before experienced in NYC. [The food is terrific here as well.]  Last night we had dinner at Mckinney and Doyle in Pawling–delicious as always. My husband was adding the tip to the credit card receipt when the hostess came with a second one. She said, “We owe you $20–here’s the correct bill.” Turns out that wine is half price on Wednesday night. We welcomed the nice surprise!

In public relations, many provide extra services, such as a tweak of a client’s letter or other small project not covered in an agreement yet not big enough to upset a budget applecart.

Is a business wrong minded to give extras? Do customers appreciate them or take them for granted? Do you appreciate them?

Service of Strangers Knowing More About You Than Your Family Does

Monday, June 15th, 2015

I wake up to Len Berman and Todd Schnitt in the Morning on WOR 710 Radio, a welcome addition to the NYC media scene since January. Last Thursday Schnitt, [on the right in the photo with Berman, at right], said he’d deleted the Uber app from his Android phone because he didn’t want to give the company access to his address book nor did he want the company to know his location even if he hadn’t opened the app. He said the latter intrusion will happen in July. Schnitt said he takes yellow cabs to work every morning at 4a.m.–the show runs from 6 am to 10–and plans to look for a different car booking company, like Lyft.

I asked a friend (in her 20s) what she thought about all this surveillance, shadowing and privacy invasion. She said, “I always just think/sort of joke around that my iPhone knows more about me than I do. The other day my phone told me how long it would be for me to get to Columbia [University] from midtown — I never put that in as a home address or anything. The phone just sort of figured out on its own that I was there a lot. Creepy. 

“As for Uber,” the recent Columbia Journalism grad student continued, “there was that ‘God view’ feature which gave away a users’ location. Not sure if that is still in use. It makes sense to a certain extent so the driver can find you but access beyond that they shouldn’t have—such as your contacts’ info!”

According to Insurance Journal, “The car booking company now more clearly tells its customers it can pretty much track everything they do while using the Uber app, after facing criticism over privacy, especially its use of a tool called God View enabling the company to know where its riders were at any given moment.” Eric Newcomer, who wrote “Uber Discloses Expanded Customer Data Tracking,” continued: “the firm said Uber needed to make sure it was clearer and more transparent, rather than significantly altering its existing policies.” The [law] firm referred to is Hogan Lovells.

“The new privacy policy is clear,” wrote Newcomer. “…The company can read text messages you send to drivers, follow your location as you ride in an Uber and store your address book on its servers. Customers can find the policy on the app and the company’s website.”

Newcomer reinforced what talk show host Schnitt said. He wrote: “With the new update, which takes effect July 15, Uber can ask permission to track a rider’s location even when the application isn’t open.” And “Uber retains permission to hand over data to third parties. If a rider is using Uber for business, the startup can turn over data to the rider’s employer.”

Remember the prehistoric slogan about customers always being right? At Uber the drivers rate customers. If you keep a driver waiting, if you aren’t as polite or friendly as a driver expects a passenger to be, you’ll get a bad grade. Why does this matter? If you are looking for transportation at rush hour or after an event, you very well might be left waiting on the curb.

Sidebar: Why did Uber hire the law firm in the first place? According to Newcomer: “Uber hired Hogan Lovells after the company faced criticism for prying into journalists’ private lives.”

Uber, available around the world, has caught on like wildfire [though it’s encountering legal glitches in France, Germany and South Korea according to techcrunch.com]. In February alone, according to fusion.net, the company attracted $2.8 billion in venture capital.

Is the public so in love with clever technology that it accepts every–and anything–from a company that’s expert at it? Have you used the service? Will you continue to after July 15?

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